Digital Marketing Coordinator
Vertafore
$50,000 + Bonus Vertafore is a leading technology company whose innovative software solutions are advancing the insurance industry. Our suite of products provides solutions to our customers that help them better manage their business, boost their productivity and efficiencies, and lower costs while strengthening relationships. Our mission is to move InsurTech forward by putting people at the heart of the industry. We are leading the way with product innovation, technology partnerships, and focusing on customer success. Our fast-paced and collaborative environment inspires us to create, think, and challenge each other in ways that make our solutions and our teams better. We are headquartered in Denver, Colorado, with offices across the U.S., Canada, and India. We are looking for a Digital Marketing Coordinator to join our dynamic B2B marketing team! This role works within our Digital Marketing team to execute Vertafore digital marketing strategies and programs to drive brand awareness and generate leads. The ideal candidate will be team-oriented—with a drive to collaborate and work with internal stakeholders—as well as a self-starter. This role requires attention to detail, strong communication skills (verbal and written), a willingness to share ideas and act on feedback, excellent organizational skills, and the ability to deliver high-quality results within stated deadlines. The ideal candidate also desires to learn the ins and outs of digital marketing and grow their career at Vertafore. Core Requirements and Responsibilities: Essential job functions included but are not limited to the following: · Assist with execution of SEO strategies, including implementation, ongoing page audits, maintenance, and reporting Assist with execution of pay-per-click (PPC)/search campaigns, using Google Ads and Google Search Console · Assist with paid social media marketing · Perform keywords research and conduct competitor analysis · Track and analyze performance of keywords rankings and KPIs · Build and update web pages through CMS, and handle various aspects of website maintenance · Manage the technical components of email and webinar campaigns in Marketo to support MarComm initiatives · Assist in ABM, demand generation, social media marketing, and email marketing campaigns as needed
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