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Designation: Digital Marketing ExecutivePayroll: Partner's PayrollLocation: Turbhe, Navi Mumbai
Key ResponsibilitiesAssist with developing digital marketing strategies for business units / productsPlan, develop and execute paid campaigns (Google, Facebook, LinkedIn, etc.)Create and manage ad copy and targeting for digital campaigns across multiple platformsHave an excellent control on the following tasks- Keyword Bidding, Ad copywriting, remarketing, content ads, Match type strategies, Landing page testingActively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performanceMeasure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)Develop optimization strategies that increase the company's search engine results rankingsResearch SEO keywords to use throughout the company's website and marketing materialsProvide SEO analysis and recommendations in coordination with elements and structure of websites and web pagesMonitor search algorithms set by search engines to keep up with changes in the SEO landscapeContinually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvementWorking to ensure that the technical set up of Google Analytics for web and app is correct, resulting in accuracy and robustness in our reportingMonitor and evaluate search results and search performance across the major search channelsAcquire insight in online marketing trends and keep strategies up to dateKey RequirementsGraduate2 years of experience in Digital marketing agency2 years of work experience in developing and executing SEO and digital campaignsExperience with SEO industry programs, with Google Analytics certificationsKnowledge of keyword research and data mining toolsGood understanding of consumer attitudes, online behavior and interactive technologiesResults oriented and good project management - ability to drive projects/partners towards deadlinesTeam player and ability to work with internal and external stakeholders effectivelyAll Dun & Bradstreet job postings can be found at and . Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.
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