Job Description :

Digital Marketing Executive

Location: Guinness Storehouse, Dublin, Ireland

Fixed Term Contract – 12 months

Closing Date: January 18, 2024

About Us    

Located in the heart of St. James's Gate Brewery, the Guinness Storehouse is recognised as the world’s leading tourist attraction welcoming millions of visitors every year.

Since our launch in 2000, we've been on an incredible journey of growth and innovation. From our 360-degree panoramic Gravity Bar to our award-winning flagship store and the fascinating Guinness Archive, every corner is filled with immersive, sensorial guest experiences that tell our rich story.

In our inclusive culture, where we value each other and celebrate different perspectives, you'll be supported to thrive and recognized for your unique contributions, as we unlock a brighter, more exciting future together. 

If this resonates with you, come join us at the Home of Guinness.

About the Role

You will support the Digital Content Marketing Manager in the execution of the digital content management across web, social and more. You will plan and execute content changes on the Guinness Storehouse and other websites, including creating engaging content, managing opening hours and other changes and tracking traffic on Google Analytics. You will lead organic social media channel management across three smaller brand homes, including briefing and overseeing monthly content calendars, managing paid media creation and delivery to media agency within deadlines set.

You will manage, create and execute a content strategy across all digital screens in-building at GSH, devising a content strategy with regular updates. You will utilise Analytics Tools (Google Analytics, Meta Business Suite, Sprinklr, Quantum Metrics) to drive insights and improve content and conversion performance across web and social.

You will be responsible for:

This role directly contributes to commercial success of the Diageo Irish Brand Homes.

The role will promote content and activity across a variety of owned, earned and paid channels.Execute content changes across the CMS based GSH website, including managing all content updates, creating engaging content, tentpole campaign announcements and moreManage content changes and general management across the smaller brand home websitesManage organic social media channels, including briefing and overseeing monthly content calendars, managing paid media creation and delivery to media agency within deadlines setCreate, manage and execute content across all digital screens in-building at GSH, devising a content strategy with regular updates to increase per capita, provide information etc.  Utilise Analytics Tools (Google Analytics, Meta Business Suite, Sprinklr, Quantum Metrics) to drive insights and improve content and conversion performance across web and social.Implement analytics for detailed tracking of user behaviour in sales funnel. · Implement our A/B testing programme (Optimizely) from test set up to publication of test results.Assist digital content manager on content shoots, helping with production schedules, liaising with agencies, working with ops and moreSupport the digital content manager in the delivery of a number of digital content projects

To be successful in this role, you will need:

2 years of analytics and CMS experience required.Proficiency in managing social media channelsStrong understanding of digital marketing channels, such as social media, VOD, display and moreProficiency with Adobe Photoshop and Google Analytics preferred.Expertise in setting up A/B tests, particularly in customer checkout and booking flows.Experience with Optimizely or similar testing platforms.Excellent communication skills - both written and verbal.Experience in planning shoots, or excellent organisational skillsSelf-motivated, proactive, and able to work independently as well as in a collaborative team environment.

Working with Us

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

We offer a highly competitive rewards and benefits package including: Contemporary work life balance policies and wellbeing activitiesSubsidized gym membershipContributary pension schemeLunch allowance dailyProduct allowanceShare options

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this. 

We believe the most diverse and inclusive culture makes for a better business and a better world. 

We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.  

Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent various viewpoints, experiences and communities who generate thought-provoking work to enhance our business and workplace, creating a sense of belonging and opportunities for all.  

Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of — and help build — an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate. 

About Us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands.

Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. To achieve this, we need the world’s very best people. We're looking for people with curiosity, creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.

Feel inspired? Then this may be the opportunity for you.

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Storehouse

Additional Locations :

Job Posting Start Date :

2025-01-07