As a Digital Marketing Intern, you’ll play a crucial role in supporting our marketing efforts, gaining real-world experience in a fast-paced environment. Your responsibilities will include:
Paid Media & PPC:
Conduct competitive analysis to understand industry trends and digital advertising strategies. Assist in planning and optimizing PPC campaigns across Google Ads and social media platforms. Monitor ad performance, track key metrics, and provide insights to improve ROI.SEO & Website User Experience Enhancements:
Perform keyword research and assist in optimizing website content for search engines. Analyze website user behavior using tools like Google Analytics to identify areas for improvement. Work with the team to enhance website navigation, page speed, and overall user experience. Provide recommendations for content improvements to increase engagement and conversions.Email Marketing:
Assist in crafting engaging email campaigns that drive customer engagement and lead generation. Help manage and segment email lists to ensure targeted messaging. Conduct A/B testing on subject lines, content, and designs to optimize email performance.Data & Analytics:
Track and analyze campaign performance using Google Analytics and other reporting tools. Prepare reports on key performance metrics and provide recommendations for improvement. Conduct market research to identify trends and opportunities in the insurance industry.Internship Program is planned to start in June 2025 in our New York, NY or Philadelphia, PA offices.
Students pursuing a Bachelor’s degree required (many majors will be considered)GPA of 3.0 or above required.Preferred prior work experience, including but not limited to summer jobs, part-time roles, or internships.Preferred leadership experience, including but not limited to work, involvement in community service, athletics, clubs, or other activities.Sponsorship, now or in the future, is not available for this role. Applicants must be legally authorized for employment in the U.S. without need for current or future employment-based sponsorship.
The pay range for this internship is $18 to $26 per hour. The specific offer will depend on an applicant’s skills and other factors. The disclosed pay range estimate may be adjusted for the applicable geographic differential for the location in which the position is filled.