Responsibilities:

Develop and implement social media content calendars using information from weekly ad planning meetings and touch-bases with the Digital Marketing Manager. Create digital marketing content for social media (Facebook, X, Instagram, TikTok), paid media, and email campaigns. Support digital marketing campaigns, including store events (Grand Re-openings, Competitive Blunting, Community Events) by collaborating with internal teams. Implement digital marketing strategies to boost engagement and sales. Publish social media content and manage weekly reporting. Tag content in Sprinklr for reporting. Assist with Media Agency partnership, including delivering digital media assets and adhering to strict deadlines.   Manage the loyalty program, including weekly reporting, offer development, employee incentives, and customer/associate support. Update accurate website content for accuracy, including party platter content and store hours.

Requirements:

Understanding of marketing strategy, user acquisition, and digital engagement. Knowledge of multi-channel digital media content planning and execution. Experience with digital marketing channels, including social media trends (Facebook, X, Instagram, TikTok). Understanding of digital marketing channel optimization, including paid media, push messaging, and email campaigns. Ability to build, coordinate, and balance content calendars, scheduling both corporate and local content without over-saturating channels. Experience sourcing and managing content from development through publishing and beyond from internal and external sources. Keen visual eye with the ability to identify compelling visual content and develop it or articulate goals to creative teams. Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines. Creative thinker with fresh ideas to enhance the brand’s standing. Excellent verbal and written communication skills, with the ability to work individually or in a team environment. Proficient in Microsoft Office. Open to occasional travel for store events.