If you’re looking for a purpose and not just a job, join the Smoothie King team and turn your purpose into a fulfilling passion! Since pioneering the first nutritional Smoothie franchise in 1973, our mission has always been to inspire people to live a healthy and active lifestyle. Now, with over 1300 stores and counting, we have been ranked as the #1 Fastest-Growing concept in its category and #15 on Entrepreneur Magazine’s “Franchise 500” list in 2024! We’ve grown to become the largest nutritional Smoothie bar in the nation, with a simple recipe for success: Hire the best people, use the best ingredients and blend with a purpose! Overview The Digital Marketing & Loyalty Manager is responsible for contributing to the success of Smoothie King’s business and marketing objectives by developing, implementing, and managing marketing strategies in support of acquisition, retention, ecommerce, and brand advocacy. Responsible for managing and delivering loyalty program goals, including acquisition, development, and retention by identifying opportunities to optimize tactics and drive HR participation. Utilize platform dashboards, data analytics tools and customer insights to track program & segment performance, evaluate effectiveness, and identify opportunities for optimization and improvement. Develop strategic vision for loyalty at Smoothie King and curate customer experiences that deliver against the marketing strategy to drive awareness, trial, and frequency of Smoothie King brand. Partner with loyalty team to build seamless customer journeys to support the digital and loyalty goals of the organization. Accountable for managing the loyalty roadmap and attaining program KPIs which include sustained database growth, technology advancements in partnership with IT, and proven incremental revenue growth among loyal and new guests. Collaborate with the extended marketing, operations, and IT teams, to ensure seamless integration of the loyalty program with existing systems and processes. Partner with our external loyalty partner (Punchh) to fully optimize platform capabilities attain marketing team goals and drive success of the loyalty program. Responsibilities Excellent written and verbal communication skills with all levels of the organization. Exceptional analytical, problem identification, and problem-solving skills. Team player mentality with a friendly attitude in the face of adversity. Attention to detail while working in fast-paced environment with multiple projects. Ability to work cross-functionally and to coordinate communication across diverse work groups. Proven ability to deliver results, effectively influencing decisions through strong leadership skills. Works under pressure while exercising good judgment and handles conflict and resolves uncomfortable situations with guests, peers, and direct reports with tact and diplomacy. Energetic and optimistic demeanor, with a focus on collaboration. Promote the culture, values, and mission of Smoothie King. Qualifications A Bachelor’s degree in Marketing or Advertising, required. At least six (6) years’ experience working in marketing-based roles in consumer marketing or advertising, with emphasis on loyalty and digital experience. Proficiency with Punchh and a CDP. Intermediate to advanced experience with MS Office (Word, Outlook, PowerPoint, Excel) Knowledgeable of digital platforms (email, loyalty, social, database) and channels including best practices. Managing the customer lifecycle and maximizing LTV within a subscription brand strongly preferred. QSR/Franchise experience preferred. Personal passion for health and fitness is a plus. What We Offer Join our team and enjoy an unusually fun work environment with an upbeat atmosphere and great team members. It is our purpose to maintain an environment our team members can brag about, where our focus and belief are built on our core values: We Are Better Together, We Keep Evolving, We Live Our Mission, We Do the Right Thing, and We Focus and Finish. With our core values at the forefront of every decision we make, it allows for collaboration, passion, and a no-limits mindset when it comes to your future! We keep our team happy with our great benefits package, free smoothies, flexible work schedules, office lunches and parties, monthly fitness challenges, free gym access, and more fun activities to make Smoothie King a happy and healthy place to work. Our Mission Inspire people to live a healthy and active lifestyle. Our Vision To be an integral part of every health and fitness journey. Our Values We: Do the Right Thing We: Are Better Together We: Live the Mission We: Keep Evolving We: Focus and Finish At Smoothie King, when we say inspire people, we mean everyone. We champion a diverse and inclusive workforce that is representative of the guests we serve. We blend the unique members of our organization, celebrating what is both common and different to grow better together and Rule the Day. The foundation of our diversity efforts is closely tied to our core values, which includes “We Are Better Together” and “We Do the Right Thing”. We are proud to be an equal opportunity employer and consider all qualified candidates, without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, or medical condition or disability. If you are a person with a disability and you need assistance in applying for a position with Smoothie King, please call our Human Resources Department at 214-935-8900 and direct assistance will be provided.