AWS is on a hunt for a Digital Marketing Manager to revolutionize how we connect with key customer segments.

In this role, you will architect and optimize our web presence and digital nurture programs to accelerate customer acquisition and drive adoption. You will craft compelling web experiences and enable our teams to deploy innovative campaigns across digital channels.

With a deep understanding of UI/UX, analytics, and responsive design, you'll continuously enhance the digital journey for senior decision-makers. A master communicator and SEO savant, you'll provide strategic optimization guidance to content and campaign teams, analyze all aspects of web performance, comparing that performance against internal and external benchmarks, and lead initiatives to improve performance toward broader team goals. The candidate will have project management and stakeholder management skills, and are highly motivated to understand the digital behavior and preferences of your audience.

If you're passionate about shaping the future of digital marketing at AWS, we want to hear from you. Join our team and leave your mark on how we connect with customers.

Key job responsibilities
- Work with global and regional stakeholders to gather web requirements for campaigns and nurture programs.
- Devise and own the planning and execution of SEO optimization, including working with content teams and an SEO agency on implementing web content and copy edits, and integrating new content.
- Work with Campaign manager and UX designer to define the look and feel, layout, content flow of webpages and email programs.
- Maintain day-to-day management of global and localized webpages and nurture programs. Manage and update digital assets including metadata, PDFs, graphics, and videos, etc.
- Be the team expert on all things web, including web production, analytics, and testing. Develop and execute testing plans to improve web metrics.
- Work with third-party digital experience tools and stakeholders to implement new capabilities. Partner with teams across AWS to execute co-owned website projects and feature upgrades.
- Handle integrations between website properties, CRM and marketing automation systems such as Salesforce and Marketo.
- Implement necessary tracking mechanisms and analyze data patterns to gain a deeper understanding of customer behavior.
- Articulate insights and recommendations to stakeholders, and implement data-driven optimizations.
- Support and enable Campaign teams in utilizing the website for various programs.

About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.