Watsonville, California, US
3 days ago
Digital Marketing Manager
About the Opportunity Driscoll’s is driven by our Mission to continually delight Berry Consumers through alignment with our Customers and our Berry Growers. As Driscoll’s adapts to meet the needs and expectations of the changing consumer, the close-knit Brand & Digital Marketing team seeks a Digital Marketing Manager who is excited to help us live our Mission and is energized by the opportunity to develop scroll-stopping content, craft powerful stories, and deploy digital technologies that engage and delight Berry Consumers. As part of Driscoll’s Brand Marketing Department and a valued member of the dynamic Digital Marketing team, the Digital Marketing Manager plays a key role in Driscoll’s brand building activities around increasing brand awareness, broadening consumer demand, strengthening affinity with our core berry users, and increasing reach and engagement across the digital ecosystem. In this role, the Digital Marketing Manager is responsible for the development of an integrated digital marketing content strategy across an assigned mix of digital platforms and touchpoints, followed by performance analysis and evaluation. This roll will work in close partnership with other members of the digital marketing team, including the community engagement associate manager and performance marketing specialist.
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