Overview AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin. AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice. The Digital Marketing Manager acquires and renews members through non-traditional digital media marketing channels outside of search, social, and programmatic display. This includes managing private inventory, overseeing placements with external publishers including email and display linkout campaigns, cashback programs, loyalty platforms, card linking, and other channels within the partnership and publishing space. Executes campaigns, and manages complex, detailed operations. Strategizes, designs, and executes tests to improve consumer response. Evaluates market shifts, performance trends, and test results to identify new opportunities to improve performance. Partners closely across the team and with key business partners to ensure coordination and smooth execution of tests and campaigns. Tracks and assesses campaign results and adjusts marketing strategies and plans to meet changing markets and competitive conditions. Collaborates with management to identify opportunities to streamline marketing processes and to develop new procedures that support the business unit/department. Responsibilities Designs and implements communications and outreach strategies tailored for target audiences, digital channels, and strategic objectives that inform, educate, and influence both internal and external audiences. Manages organization's digital properties. Supports and manages the overall strategic direction of organizational digital platforms. Optimizes online channels against key performance indicators and makes data-informed decisions. Oversees content creation for various digital platforms. Leads efforts to identify and document strategies for campaigns, working with multiple business units. Provides analyses and recommendations on digital strategies that align with organizational initiatives and goals. Identifies appropriate channels. Designs campaigns to meet specific and varied business unit objectives. Tracks performance and implements necessary changes. Works with internal and external teams to develop and execute digital marketing strategies that increase organizational brand equity and build affinity and engagement among programs. Builds and manages strategic partnerships across the enterprise to enhance business unit effectiveness on digital and social channels. Tracks and measure results and KPIs and adjusts tactics, accordingly. Keeps abreast of the latest digital trends and best practices to inform digital marketing strategies, as well as to aid internal knowledge sharing. Provides exceptional client service by developing timelines to meet project commitments and ensuring deliverables from across the organization and external partners are on time. Develops and maintains relationships with internal clients, ensuring a solid understanding of their objectives, developing plans to achieve them across channels (e.g., Email, SMS, Paid Search, etc.), proactively surfacing new opportunities, and productively resolving any challenges. Identifies vendors best suited to advance organizational goals and proactively manages vendor relationships to ensure successful completion of projects, obligations, and expectations. Qualifications Bachelor's degree is required; a Master's degree is preferred, along with 7+ years of experience in direct response marketing. Proficiency in analytics is essential, with hands-on experience using Adobe Marketing Cloud tools including Adobe Analytics and Adobe Target, A/B and multivariate testing, as well as experience with campaign reporting tools such as BI and Tableau. The ability to learn new marketing and analytics software. Demonstrated expertise in direct response marketing strategies, particularly in campaign execution, tracking, and reporting. Proven success with campaigns from print or other digital properties driving members to digital relationships with brands. Knowledge of multiple marketing channels, including performance-based marketing in the partnership space such as email, linkout, cashback, loyalty, card linking, private inventory, etc. is a must. AARP will not sponsor an employment visa for this position at this time. Additional Requirements Regular and reliable job attendance Effective verbal and written communication skills Exhibit respect and understanding of others to maintain professional relationships Independent judgement in evaluation options to make sound decisions In office/open office environment with the ability to work effectively surrounded by moderate noise Hybrid Work Environment AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories. Compensation and Benefits AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement. Equal Employment Opportunity AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.