Comoto Holdings is America’s largest and fastest-growing omnichannel platform in the powersports aftermarket-products industry; dedicated to advancing the experience of powersports enthusiasts across the globe. Comoto’s brands, RevZilla, Cycle Gear, J&P Cycles, REVER, and Common Tread, deliver premium products, dedicated expertise, engaging media, and passionate customer support of the powersports community, through best-in-class e-commerce and retail experiences.
**Hybrid position based in Philadelphia that will require 3 days per week in the office. **
Job DescriptionComoto is seeking experienced digital marketers to join our Performance Marketing team. This in-house team runs the paid marketing channels driving Comoto’s revenue and new customer acquisition goals. Reporting to the Vice President of Digital Marketing, this Digital Marketing Manager is responsible primarily for the execution of Social, Display, Video, and OTT channels.
Our next Digital Marketing Manager will be an analytical thinker with some serious Social experience under their belt and an insatiable curiosity to keep upping their game. They will have a proven track record of successful campaign execution from start to finish. You will also have the opportunity to support Comoto’s larger media mix (including Paid Search, Shopping, Affiliates). As a key driver of Comoto’s growth, the Performance Marketing team is highly visible within the organization and regularly works across teams including the Analytics, E-Commerce, Creative, Video, Merchandising, and Rider Support teams
Our Next Digital Marketing Manager Will:
Build and maintain a large Paid Social program to support Revzilla, Cycle Gear, and J&P Cycles ever-expanding catalog of premium gear and parts
Execute ad/copywriting testing in order to find the perfect message that calls to every moto enthusiast’s heart
Evaluate and optimize DPA (Dynamic Product Ads) and Promotional Campaigns
Manage the day-to-day campaign pacing of multimillion dollar budgets
Optimize the Social portfolio daily to boost star performers and cut the underachievers
Oversee and optimize Display/Discovery efforts that drive revenue and brand awareness campaign goals
Drive YouTube revenue/reach campaigns to support our expansive in house content
Manage OTT campaigns with 3rd party platform to drive brand awareness
Drive aggressive revenue and first-time purchaser growth across Acquisition/Performance channels
QA of own workflow--ad copy, audience management, campaign builds, etc--as well as review of teammates’ work to ensure positive customer-facing experience
Ideate new campaigns in conjunction with in-house creative teams to drive results
Own and manage vendor/platform relationships
Stay on the leading edge of Digital Marketing for continuous self improvement and mentorship of team members
QualificationsOur Next Digital Marketing Manager Has:
4-6 years working in Digital Marketing
E-Commerce experience
Experience managing mid-to-large-scale Paid Social in Facebook, Instagram, and Tik Tok
End-to-end campaign management (planning, launch, testing)
Expertise working with different ad types across Social
Deep understanding of Audience management
Strong eye for creative vision and ability to articulate what you are and are not looking for from our in-house creative team
Large-scale=multi-platform, large product catalog, large budget, daily optimizing, ongoing promotional/content management
Proven ability to lead Display/Discovery, Video, OTT campaigns across multiple vendors
Strong analytical and problem-solving skills
Proficiency with Web Analytics tools (eg. Google Analytics, Adobe) including tracking/tagging
Advanced Excel (eg. pivot tables, macros, complex formulas)
Experience addressing Marketing Analytics challenges like: attribution, media mix modeling, cross-device reporting
High detail-oriented individual who can manage multiple projects
Self-starter, able to learn new processes, programs, and tools quickly
Thrive in a high-energy, collaborative, team-oriented environment
Extra Credit:
Experience in Paid Search and Shopping campaign management
BI Visualization (eg. Qlik, Tableau) working knowledge
Experience in Reddit and other social media platforms
Product data feed management experience
Omnichannel experience including measurement
Motorcycle enthusiast (not a requirement!)
Additional Information**Hybrid position based in Philadelphia that will require 3 days per week in the office. **
All your information will be kept confidential according to EEO guidelines.