Digital Communication Activities  

Coordinate digital communication activities in support of broad marketing and client communication campaigns globally and within regions. Ensure that productions meet promotional objectives. Adhere to all deadlines, best practices and guidelines.  Collaborate closely with HCB global marketers and channel leaders to ensure requested activities and support align with campaign objectives and comply with all appropriate standards and brand guidelines.  Maintain external event calendar and support promotional activities as needed in CVENT.  Execute direct emails and automation campaigns in Marketo.  Publish intellectual capital on wtwco.com, provide minor support for any externally facing LOB websites.  

Business Awareness  

Develop and maintain a good understanding of the full range of HWC products, services and solutions as well as the different markets and buyer hubs that exist.  Research competitive environment for different LOBs and develop an understanding of how we can develop marketing strategies and plans to help differentiate our product offering.  Identify linkages and opportunities across regions to streamline marketing and digital communication activities for increased efficiency and effectiveness.  

Excellence  

Ensure digital marketing activities boost and support the WTW brand.  Support the overall operational governance and decision-making processes for HWC digital marketing campaigns.  Demonstrate WTW’s values.  

People  

Develop good working relationships and foster collaboration with colleagues from across the practice, within marketing and across the HWC segment to coordinate effectively and support the delivery of digital campaigns and activities.

Clients  

Act as the primary day-to-day point-of-contact for business stakeholders on digital communication activities across all regions.  Collaborate and communicate effectively with HWC marketing colleagues on digital communication activities and how those activities impact and connect to broader marketing campaigns.  Support lead generation efforts including both digital marketing campaigns as well as digital communication activities with existing clients.  Provide strategic digital communication advice, lead on planning and logistics discussions and take responsibility for the effective execution and delivery of agreed activities.  

Financial  

Provide analysis of hard dollar spend on digital marketing campaigns where required.  Inform the development of the HWC marketing budget to support campaigns.  Manage costs to ensure planned expenditure is met including reporting and analysis of marketing effectiveness and impact.  

Other  

Any other duties commensurate with the role or level of responsibility.