The Cirrus Aircraft Marketing team is seeking a Digital Marketing Specialist to join as a key member of our Marketing Communications team. The person in this role will be responsible for the day-to-day management of Cirrus Aircraft’s digital properties team to leverage best practices to drive both organic and paid traffic/engagement, as well as monitor, track, report and optimize performance across channels. The Digital Marketing Specialist will also collaborate with the wider team on email automation programs for specific digital marketing campaigns.
The person in this role will work with multiple internal teams and partners to coordinate and facilitate industry-leading communications and brand presence through our digital channels. An eagerness to experiment with new trends and exceptional attention to detail are a must, as well as a positive, solution-focused attitude. The ideal fit for this position has direct experience working with multiple digital marketing landscapes like SEO/SEM and analytics, multi-channel digital advertising, web design, email automation and is passionate about aviation, especially the Cirrus Aircraft brand.
Essential Duties:
Manage and monitor day-to-day campaign metrics and optimization, in coordination with the Marketing Communications team. Manage and create digital marketing campaign website content by writing high-quality, SEO-optimized copy, including articles and content to enhance web and mobile use and ensure accuracy for across digital properties. Demonstrate a deep knowledge of the changing digital media landscape and curate a positive brand image that supports lead generation and ongoing relationships with customers and brand enthusiasts. Identify insights to optimize spend and performance. Create and analyze reports of the digital marketing campaigns in TapClicks. Develop digital marketing assets in coordination with Design team Assist wider Marketing Communications team in the development of digital content as needed, including writing blog articles, social posts, features and larger digital projects. Assist in email & marketing automation campaigns Prepare and distribute reports summarizing digital performance, in coordination with Digital and Web Marketing Manager. Other team support duties as assigned.Education and/or Experience:
Bachelor’s degree in marketing, communications, design or digital media required 2+ years of experience in a fast-paced marketing department required 2+ years of hands-on experience in digital marketing platforms like Google Ads, Meta, Linkedin, etc (SEO, SEM, paid search, display media and social advertising) required 1+ Experience with Google Tag Manager and reporting tools like Google Looker Studio/TapClicks required Experience using Adobe Creative Suite products (Photoshop, Illustrator and InDesign) preferred Coding skills (HTML, CSS, JAVA) preferred Interest and/or experience in aviation is a plus.Requirements:
Exceptional copywriting skills; able to write concise, engaging and informative copy. Ability to balance multiple projects and meet deadlines effectively. A natural early adopter, with a constant appetite for discovering and testing the latest digital trends. Quick learner, able to thrive in a fast-paced environment.Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position. Duties, responsibilities and activities may change at any time with or without notice. Work beyond 40 hours per week may be required.
Knoxville, Tennessee
Chosen as the location for our Vision Center Campus, the hub of our customer experience activities, Knoxville is often described as a hidden gem. Surrounded by the Smoky Mountains and home to the rambling Tennessee River, the town offers a plethora of outdoor activities and a vibrant downtown. Very few places feature the opportunity to experience live music, culture, outdoor adventures, and acclaimed cuisine in one location. It’s no wonder why Knoxville was recently named as a Top 10 Destination on the Rise by Trip Advisor.
Cirrus is dedicated to a drug free work environment promoting equal employment opportunity. Qualified applicants will receive consideration for employment without regard to race, sex, national origin, color, age, disability, religion, pregnancy, veteran status, marital and family status, sexual orientation, receipt of public assistance, genetic information or any other characteristic protected by applicable law.