Kforce has a client in San Antonio, TX looking for a Digital Marketing Specialist. Key Responsibilities: * The Digital Marketing Specialist will plan and execute digital marketing campaigns, including email marketing, social media, SEO, PPC, and display ads * Analyze campaign performance and use data to optimize strategies for improved engagement and ROI * Manage and update company website and social media profiles to ensure consistent branding and messaging * Create compelling content, including blog posts, videos, social media posts, and email newsletters * Monitor industry trends and competitor activities to ensure the company's digital strategies remain competitive and innovative * Conduct keyword research and optimize web content for search engines (SEO) * The Digital Marketing Specialist will collaborate with other teams to align digital marketing efforts with broader business goals and initiatives * Report on campaign performance and provide actionable insights to improve future efforts