Digital Marketing Specialist Date: Feb 3, 2025 Location: Mumbai, MH, IN, 400093 Global Industrial Corporate Overview For over 70 years Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America. We carry over one million industrial, material handling and business products that are sold through our website, corporate sales people and full color catalogs. We are constantly increasing our product offerings to meet the diverse and changing needs of our customers. Our customers include small to large corporations, institutions, government agencies and consumers across North America. Key Responsibilities + Campaign Management: Manage and optimize paid search campaigns (PPC) such as Google Ads including Search Ads, PLA and Performance Max, Bing Ads, and other search engines to achieve target KPIs such as conversions and ROI. + Keyword Research: Conduct thorough keyword research to identify high-performing keywords and continuously optimize campaigns based on performance.  Product Feed: Work closely with product management team and marketing team to ensure strategic and accurate product categories and attributes, optimize product feed to ensure campaigns are effective and competitive. + Ad Copy & Creative: Develop and test compelling ad copy, working closely with the content team to ensure messaging is consistent with the overall marketing strategy. + Bid Management: Monitor and adjust bids based on performance data to maximize the efficiency of ad spend. + Performance Monitoring: Analyze campaign performance using tools like Google Analytics and Google Ads dashboards, providing insights and recommendations for improvement. + A/B Testing: Run A/B tests on ad copy, keywords, and landing pages to continuously improve campaign effectiveness. + Search Engine Optimization: Work closely with marketing team to assist implementing SEO strategy, leverage insights from PPC to improve rankings, organic traffic and site authority. + Reporting: Prepare and present regular performance reports, identifying trends, insights, and optimization opportunities. + Collaboration: Work closely with the Marketing Director, data analysts, and other team members to align SEM activities with broader marketing strategies. + Stay Updated: Stay current on SEM and PPC best practices, search engine updates, and industry trends to ensure campaigns remain competitive. Competencies and skills + Experience: 4+ years of experience managing paid search (PPC) campaigns on platforms such as Google Ads and Bing Ads. + Technical Skills: Strong knowledge of SEM platforms, Google Ads including PLA, Search and Performance Max, Bing Ads, Google Analytics, Google Tag Manager and other related tools. Familiarity with SEO tools, CRM systems (e.g., Salesforce) and integration with other digital marketing efforts. EEO/AA Statement Global Industrial provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.