Responsibilities:
Digital Strategy Development
Develop and implement comprehensive digital marketing strategies to support brand objectives and drive growth for Stanley Black & Decker's product lines.
Analyze market trends, customer insights, and competitive activities to inform and adjust marketing strategies.
Content Creation and Management
Create and manage engaging and informative content for digital platforms, including websites, social media, and email campaigns.
Collaborate with product teams to ensure accurate and compelling product information is communicated effectively.
SEO and SEM
Optimize website content for search engines to improve organic search rankings and visibility for key product categories.
Manage and optimize paid search campaigns to drive targeted traffic and conversions.
Social Media Management
Develop and execute social media strategies to engage with professional users, DIY enthusiasts, and industry influencers.
Monitor social media channels for customer feedback and industry trends, and engage with the community to build brand loyalty.
Email Marketing
Design and implement email marketing campaigns to promote new products, special offers, and educational content.
Segment email lists to target specific customer groups and personalize communications.
Analytics and Reporting
Use analytics tools to track and report on digital marketing performance, including website traffic, conversion rates, and campaign ROI.
Provide insights and recommendations to improve digital marketing efforts and achieve business objectives.
Collaboration and Communication
Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment of marketing strategies with business goals.
Communicate effectively with stakeholders to present digital marketing plans and performance results.
Requirements:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Proven experience in digital marketing, preferably within the tools, hardware, or manufacturing industries.
Strong understanding of digital marketing concepts, strategies, and best practices.
Proficiency in using digital marketing tools and platforms, such as Google Ads, Facebook Ads, and email marketing software.
Excellent analytical skills and experience with data analysis and reporting.
Strong written and verbal communication skills.
Creative thinking and problem-solving abilities.
Ability to work independently and as part of a team
Preferred Qualifications:
Experience with graphic design and video editing tools.
Knowledge of HTML, CSS, and other web development languages.
Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.