Description Robert Half Marketing and Creative is hiring for a Digital Marketing Specialist with a client in Atlanta. This is a direct hire position. The Digital Marketing Specialist will be responsible for managing and executing digital marketing strategies across multiple channels, including social media, email marketing, content marketing, SEO, SEM, and paid advertising. The ideal candidate will have a passion for digital trends, a strong understanding of analytics, and a creative approach to driving traffic, engagement, and conversions. Key Responsibilities: + Develop and implement comprehensive digital marketing strategies to drive brand awareness, traffic, and conversions. + Manage and optimize paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.), ensuring cost-effective strategies and ROI. + Create and manage social media content across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.), including planning, creation, and scheduling of posts. + Conduct keyword research and implement SEO strategies to improve organic search rankings and increase website traffic. + Write compelling, SEO-friendly blog posts, articles, and website copy that align with brand messaging. + Analyze and report on digital marketing campaigns, using data to optimize performance and achieve KPIs. + Monitor and respond to online customer interactions to improve engagement and brand loyalty. + Assist with email marketing campaigns, including list management, segmentation, and campaign performance analysis. + Collaborate with cross-functional teams (design, content, sales) to ensure cohesive branding and marketing efforts. + Stay up-to-date with the latest trends, tools, and best practices in digital marketing. Requirements Bachelor’s degree in Marketing, Communications, or a related field. 2+ years of experience in digital marketing or related roles. Proven experience with paid advertising (Google Ads, Facebook Ads, etc.) and content management systems (WordPress, Shopify, etc.). Strong understanding of SEO, SEM, and web analytics tools (Google Analytics, SEMrush, Ahrefs, etc.). Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .