Description Job Description: SEO/PPC Specialist (Full-Funnel Marketing Expert) Overview: We are seeking a highly skilled and experienced SEO/PPC Specialist with a strong understanding of full-funnel marketing strategies and technical expertise in search engine optimization (SEO) and pay-per-click (PPC) advertising. This role demands a strategic thinker who excels at channel-specific campaigns, understands lead progression from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL), and is comfortable explaining complex strategies in client-facing scenarios. Key Responsibilities: Full-Funnel Marketing Strategy: + Design and implement acquisition strategies that align with client business goals. + Monitor and optimize campaigns across the full funnel, ensuring smooth transitions from awareness to conversion. + Analyze and report on lead progression through MQL and SQL stages, offering actionable insights. Channel Expertise (SEO & PPC): + Develop and execute SEO strategies to improve organic search rankings, traffic, and visibility. + Manage and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and social media. + Conduct keyword research, ad copy creation, A/B testing, and bid management for paid campaigns. Technical Proficiency: + Perform on-page and off-page SEO optimization, including technical audits and link-building initiatives. + Utilize analytics tools to track performance, identify issues, and implement data-driven optimizations. + Stay updated on industry trends, search engine algorithm updates, and emerging PPC features. Client-Facing Engagement: + Serve as a trusted advisor to clients, clearly communicating strategies, performance metrics, and recommendations. + Address client questions and provide insights on campaign performance and optimizations. + Build and maintain strong relationships with clients, ensuring their goals are met with precision. Agency Collaboration: + Work seamlessly within a fast-paced agency environment, managing multiple clients and projects simultaneously. + Collaborate with cross-functional teams to integrate SEO and PPC strategies with broader marketing initiatives. Requirements Qualifications: + Experience: Minimum 3-5 years of hands-on experience in SEO and PPC, preferably within an agency setting. + Technical Skills: Proficiency in tools such as Google Analytics, Google Ads, SEMrush, Ahrefs, and other relevant platforms. + Full-Funnel Understanding: In-depth knowledge of marketing funnels and lead qualification processes. + Communication Skills: Exceptional ability to articulate strategies and performance metrics in a client-facing role. + Analytical Mindset: Strong data analysis skills with the ability to draw actionable insights. + Certifications (Preferred): Google Ads Certified, HubSpot Inbound Marketing, or similar. Technology Doesn't Change the World, People Do.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .