**Job Description** The Digital Marketing Specialist is responsible for key web optimization activities including creation of content for field marketing team to use, identifying and developing enhancements and features, field training, and measurement and reporting on KPIs. The position will analyze web traffic, usage behavior, conversion rates, and measurement of impact of efforts on supporting business goals. The position requires collaboration with Collegiate Hospitality and Enterprise cross-functional team members, field marketing and the Consumer Tech team. **Job Responsibilities** The Digital Marketing Specialist will be responsible for supporting website and mobile application configurations, global content updates, training and development that supports the achievement of new and base business growth, retention, and customer satisfaction objectives for Aramark Collegiate Hospitality. This will include, but not be limited to: ? Develop, manage and execute web content strategy and calendar for both Harvest Table Culinary Group and Aramark Collegiate Hospitality including collaborating with program development subject matter experts. ? Understanding trends and advancements in web and mobile applications through plug-ins and platform capabilities ? Lead project management of all web and mobile app developments including ongoing communication to field marketers, capture and evaluation of field best practices, sharing of resources via internal collaboration networks. ? Central support of website including promotion configuration, content updates and global content library maintenance ? Manage and report out on use of key features of web and mobile app to ensure adoption and impact as well as awareness both internally and externally of Aramark Collegiate Hospitality technology ? Ongoing auditing of sites to ensure alignment with business priorities and optimal for customers ? Identify opportunities for path to purchase and eCommerce implementation and improvements and work with accounts to transition and update. ? Management and scaling of Virtual Assistant ? A/B testing to impact overall digital strategy and asset library ? Track, analyze and report out on performance and impact of all center led initiatives and common KPIs on web and mobile app. ? Manage relationships with third-party vendors that are used to support website content or strategy ? Implement new programs/platforms and take initiative to identify opportunities to support base business growth through web ? Support development and implementation of training and resources for on-boarding of new marketing managers and on-going training for existing marketing managers ? Ensure clear, timely communication to field for all projects for information requests, awareness and approval. ? Support standards for American Disability Act ? Management and collaboration with Digital Champions ? Manage all projects on time and within budget. ? Additional duties as assigned **Qualifications** Experience and Personal Attributes The ideal candidate will have the following professional experience and skills: ? Minimum of 3 years of progressively responsible communications and/or marketing experience, with a demonstrated record of success and effective performance. ? Minimum of 3 years experience in copywriting and authoring website ? Minimum of 3 years experience in web optimization, SEO, or a related field ? Minimum of 3 years experience using Adobe Experience Manager and Adobe Analytics or Customer Journey Analytics. Other Adobe products experience desirable. ? Ability to interpret web analytics and user behavior data to identify optimization opportunities ? Collegiate Hospitality, foodservice, and/or services marketing experience desirable. It is expected that the successful candidate will have the following personal attributes. ? Candidates must possess the ability to communicate effectively, display a professional and positive demeanor and build professional rapport by demonstrating active oral, written, presentation and listening skills. ? Exceptional interpersonal and organizational skills with high attention to detail; demonstrated project management experience. ? Ability to adapt to rapidly shifting priorities in a fast-paced environment and respond quickly to changing business needs within a heavily matrixed organization. ? Self-motivated individual with a high level of energy and willingness to learn and contribute; superior time-management skills and demonstrated track record of taking initiative and accepting accountability. ? Demonstrated personal record of success and effective performance. Knowledge, Skills, and Abilities It is expected the candidate will possess a proficiency in the following: interpersonal skills, influence management, project management, written communication, digital/social media marketing, presentation skills, and computer skills. EDUCATION The successful candidate will possess a bachelor?s degree from an accredited college or university in Marketing or business-related field. TRAVEL Less than 10% **About Aramark** **Our Mission** Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law. **About Aramark** The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook , Instagram and Twitter .