DIVE IN TO A NEW CAREER WITH LESLIE'S:

 

Leslie's Pool Supplies is the "World's Largest Retailer of Swimming Pool Supplies." With over 1,000+ retail stores in 39 states plus PRO, Service, E-Commerce, Production, and Distribution divisions, there are many career opportunities at Leslie's. With over 60 years of providing best-in-class products and solutions to our customers, there is nothing that we value more than the development and growth of our team. We strive to create a positive and fun atmosphere where our Team Members feel valued and are enthusiastic about the contributions they make to the success of Leslie's. 

Job Overview:

We are seeking a talented Digital Marketing Specialist to execute and optimize Paid Search and Shopping channels. The ideal candidate will possess hands-on experience with digital marketing platforms, specifically Google Ads and Microsoft Ads. They will also have a strong aptitude for data reporting and insight analysis with a proven track record of driving improved campaign performance. As a key member of the digital marketing team, you will collaborate closely with cross-functional teams to ensure alignment with overall marketing objectives.

Responsibilities

Develop, manage, and optimize paid search and shopping campaigns across Google Ads, and Microsoft Ads Monitor and analyze campaign performance metrics, including retail/online traffic, CPC, conversion rates, and ROAS, making data-driven adjustments to optimize results Manage budgets and cost-effective bidding strategies while maintaining the highest standards of performance. Set up and manage Google Shopping and Performance Max campaigns, including creating and optimizing product feeds using Google Merchant Center. Ensure product feeds are accurate and up to date while identifying opportunities for feed enhancements to improve the effectiveness and ready of Shopping channels. Partner closely with peers across the marketing team to create digital campaigns (managing creatives, ad copy, scheduling) that support the organization’s longer term digital and company initiatives. Prepare detailed reports and presenting insights and recommendations to improve campaigns performance. Work closely with cross-functional teams, including Creative/Brand, CRM, Analytics, and Merchandising to ensure cohesive strategies. Stay ahead of industry trends, platform updates, and emerging tools to keep campaigns innovative and relevant.

Essential Competencies:

Highly organized, able to prioritize, & work independently as well as in a team environment Strong attention to detail Ability to communicate effectively & professionally with individuals at all levels (written/orally) Ability to work in a fast-paced environment, managing multiple competing priorities effectively Excellent interpersonal and customer service skills Aptitude for intellectual curiosity within and outside of this role

Qualifications:

Minimum 2 years in a Paid Media (Google Ads, Microsoft Ads preferred) Google Ads Certifications – Search and Shopping (Required) Experience with Google/Microsoft Ads Editor Proficiency with Excel and Google Analytics Bachelor’s degree or equivalent in Marketing or related discipline Strong organizational skills with the ability to manage multiple competing priorities.

Leslie's provides a robust benefits package, including:

Comprehensive medical, pharmacy, dental, & vision plan options. Health savings account (with enrollment in the high deductible health plan option). Health & dependent care flexible spending accounts. Company-paid basic life and AD&D insurance. Voluntary supplemental life insurance. Company-paid short-term disability and voluntary long-term disability insurance. Pre-tax and Roth 401(k) with company match. Paid vacation, sick, and bereavement leave. Paid holidays, including a floating personal day. Employee assistance and wellness programs. Earned Wage access is available, allowing early access to a portion of your earned wages before payday. Product discounts at Leslie’s Retail stores.

Leslie’s recognizes a critical component to our continued success is our people. Leslie's is committed to developing and fostering a culture of diversity and inclusion within our company and the communities we serve. A key aspect of building a great team is valuing ideas from many viewpoints, which is why we place a priority on identifying and hiring talented individuals from all backgrounds and perspectives.