Arlington, VA, US
24 days ago
Digital Partner and Program Marketing , AWS Segments Marketing
Would you like to help software companies (ISVs), startups, and small businesses accelerate and maximize their success using the cloud? Amazon Web Services (AWS) is on a hunt for a Digital Program Manager: Partner to be part of a team that's shaping the future of how AWS connects with key customer segments.

In this role, you'll be part of a team which builds out a new marketing engine that digitally engages zero-billing / low-billing accounts to a threshold where AWS sales teams and partner sales teams can prospect and grow the account. As the Digital Program and Partner Manager, you will work with the Amazon Partner Organization, customer acquisition, digital experience, lifecycle marketing and other internal teams to build marketing strategies that operationalize our digital marketing engine by driving scale and business growth through AWS and cloud partner programs.

This is an exciting opportunity for a results-driven and creative marketer to design innovative ways to accelerate cost-effective growth through AWS cloud partners and programs. The Digital Program and Partner Manager will manage complex marketing campaigns and will need a deep understanding of our decision maker personas and customer cloud journey to define relevant incentive offers and engagement mechanisms with our cloud partners. This role will require strong cross-functional collaboration skills to design and execute cross-platform multi-channel marketing programs, the drive to continually optimize and improve programs, and the ability to build scalable mechanism.


Key job responsibilities
-Lead complex marketing partnerships and will have proven results in designing and executing cross-platform, multi-pillar, integrated marketing and communications programs, go-to-market strategies, and campaigns
-Identify and define partner integration across relevant touch points, marketing campaigns and programs that will help drive cloud adoption. These include put are not limited to offers, events and content
-Engage in creative, strategic thinking alongside partners and AWS partner teams to build and launch impactful go-to-market campaigns, co-marketing initiatives, and other programs
-Work cross-functionally with the partner organization and regional teams to build marketing assets and playbooks to drive marketing promotions at scale and execute partner integration across the globe.
-Create reporting mechanism to track and measure success of different partner integrations and campaigns. Actively use these insights to identify and execute optimizations






About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
 
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. 

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional
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