Report to: Head of Digital & Media
Working Location: Me Linh Point Tower, 02 Ngo Duc Ke, District 1, HCMC
MAIN RESPONSIBILITIES
Performance marketing:
Collaborate with brand teams to manage all owned and vendor digital marketing channels including social channels, affiliates, website, CRM on Acquisition campaign.
Actively liaise with agency on daily basis to monitor daily performance in adherence to monthly targets.
Overseeing budget between channels towards best media mix, analyze Digital performance to provide insight and optimization towards all success metrics.
Proactively figure issues, propose media solution with a quick turnaround whenever there is a defined causes that negative impact to campaign performance.
Coordinate closely with CRM team to monitor on-going Lead volume, quality metrics and New User target.
Direct to Customer:Co-work with Brand Manager to set online sales target.
Build digital plan and manage agency that achieve the target with efficient ROI.
Manage website implementation and digital tracking tool including GA4, E-Commerce report.
Explore new digital channels / innovation that help grow D2C penetration.
Conduct A/B test and learn that enforce best tactics and initiatives.
Support and guide brand team on schemes and creative production that maximize performance by different channels.
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Bachelor’s Degree In Marketing, Communication, Business Administration or relevant majors.
A minimum of 3-5 years of experience in Digital Media, Performance Marketing, prefer candidate with agencies background.
A solid understanding of the use of social media channels (Facebook, Google, Tiktok,..), strong performance optimization knowledge, especially regarding lower funnel.
Able to work under high pressure and fast-paced environment.
Highly responsible and self-motivated personality.
Organizational skills set with effective communication and ability to multitask.
Data-driven, analytical and quick sense of numbers are a must.
Proficiency in verbal / non-verbal English.