Posting Date:  10/22/2024 (all roles are posted internally for a minimum of 8-days)
Job Band / Grade: BPMG.EX.CORP25
Number of Openings: 1
Hiring Manager: Megan Theis

 

WHO WE ARE

Hallmark Digital is one of the driving forces behind the creation and delivery of innovative solutions and experiences for Hallmark’s consumers. We are a team dedicated to optimizing sales, merchandising, marketing, and operations for Hallmark.com and the Hallmark Cards Now app. Hallmark Digital incorporates almost all consumer digital touch points – eCommerce, search, mobile, social, etc. We are a fast-paced, collaborative group for Hallmark, and have the opportunity to work on many rewarding projects. Digital Hallmarkers get to wear a lot of hats, constantly learn and take on new challenges, operate with a growth mindset, and help drive consumer digital experiences in an ever-changing eCommerce environment.

 

WHAT YOUR ROLE ENTAILS AND HOW YOU'LL CONTRIBUTE 

The Director of Digital Product Management for Martech & Consumer Data will lead a high-performing team of group product managers, product managers, and product owners dedicated to shaping the strategic vision and multi-year roadmap for our digital product portfolio in the martech and consumer data ecosystem. The ideal candidate will prioritize a consumer-centric approach, leveraging data-driven insights to inform decision-making and ensure our products meet the evolving needs of our customers while driving business growth. This role requires a strong understanding of consumer behavior, data analytics and modeling, and marketing technology trends to enhance our product offerings.

Key responsibilities include fostering collaboration across cross-functional teams—including data science, insights & analytics, loyalty, marketing, and IT—to deliver exceptional digital experiences that resonate with consumers. The candidate must exhibit strong leadership skills, a deep understanding of market dynamics in the martech landscape, and the ability to effectively communicate the product vision to stakeholders at all levels.

 

Essential Duties & Accountabilities:

Team Development: Oversee and mentor group product managers, product managers, and product owners, promoting a culture of innovation, accountability, product delivery excellence and continuous improvement. Strategic Product Vision & Roadmap Development: Develop and articulate a comprehensive product strategy that aligns with the overall business goals and addresses consumer needs. Lead the creation and iteration of a multi-year product roadmap, prioritizing initiatives based on business impact, consumer feedback and market research. Product Delivery: Drive advocacy and adoption of the product lifecycle process within your team. Lead with a mindset of data-driven decision making and a consumer centric approach, to effectively deliver the product initiatives aligned to the business priorities. The ability to execute upon the roadmap – consistently, rapidly and effectively will be critical. Consumer Centric & Data-Driven: Integrate consumer feedback and insights into product decisions. Utilize analytics and performance metrics to inform product strategy, measure success, and identify areas for enhancement or innovation. Cross-Functional Collaboration: Collaborate with technology, delivery, experience design & research and business stakeholders across multiple business units to ensure successful product development and launch, fostering effective communication and alignment. Stakeholder Engagement: Communicate product strategies, progress, and performance metrics to senior leadership and key stakeholders, ensuring alignment and support for product initiatives throughout the product lifecycle. Market Awareness: Stay abreast of industry trends, emerging technologies, and competitive landscape to identify new opportunities and threats, adapting strategies as necessary.

BASIC QUALIFICATIONS

Bachelor’s Degree or 4 years of professional work experience Minimum 7 years’ experience in product management, leading a team of product managers Experience developing and executing successful digital product strategies Experience leading cross-functional teams to deliver new products or services in an omnichannel environment Experience using data and metrics to justify requirements, build business cases and measure product performance Experience influencing and engaging stakeholders at all levels through communication and presentation skills Experience managing multiple, competing priorities simultaneously with minimal supervision Experience in Agile methodologies and product management tools (e.g., JIRA)

 

PREFERRED QUALIFICATIONS

7-10 years of experience in product management Minimum of 4 years in a leadership role Excellent leadership and team-building skills, with a focus on fostering collaboration and professional growth A passion for innovation and a commitment to delivering outstanding user experiences

 

ADDITIONAL DETAILS

The salary range for this job is between $140,000 and $190,000. Salary will take into consideration several factors including location. Please initiate a conversation with your current manager prior to applying for an internal opening.

 

Now’s your chance to embrace a future with Hallmark—just follow the instructions below to apply. 

 

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.  

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment. 

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks. 

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please. 

 

HALLMARK – Because Connecting With Each Other Has Never Been More Important 

 

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That’s why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.

Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark’s second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like! 

When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we’ll make the best use of the skills and talents you already have. We’ll also give you leadership opportunities and show you multiple potential pathways to future success. 

Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We’re seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives–like yours.