**DIGITAL PRODUCT MANAGER, Abbott Diabetes Care** Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: + Career development with an international company where you can grow the career you dream of. + Competitive salaries, bonus potential and excellent package of benefits (sports' card, life insurance, private medical care, stock purchase plan and many others). + A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. + A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. **The Opportunity** Are you a digital marketing professional looking to make an impact in the healthcare industry? Abbot´s Diabetes Care division is seeking a Digital Product Manager, who will drive our online strategies, enhance customer engagement and optimize touchpoints. The Digital Product Manager position works out of our Prague location in Czech Republic. **Major Accountabilities** + Develop and execute, in synergy with EMEA guidance, online & offline marketing strategies to support business objectives + Responsible for planning/budgetary control of dedicated marketing activities + Owns all Digital health tools incl Veeva CRM media updates, in cooperation with EMEA + Knows how to segment data and create subgroups for effective communication + Creates publication plan for emails, sms for HCP & HCC + Plan, build and distribute online newsletters, ensuring targeted communication by segmenting and refining our customer database + Writing media briefs, overseeing campaign KPIs and propose campaign improvements + Managing copy localizations and MLR approvals in Veeva + Organise and technically manage Abbott online webinars, ensuring seamless execution and audience engagement + Utilize a range of techniques including organic SEO, PPC, GA, OR, CTR + Manage, optimize, localise web content based on EMEA recommendation and tailored to local needs + Define devise strategies to drive online traffic to the Brand websites + Improve the usability, re-design, content, and conversion of the website + Lead apps updates and new features releases to enhance user experience and retention + Helps to solve difficult technical issues within our internal tools and serve as primary contact for our reps & KOL´s + Maintain necessary contact with key customers to achieve objectives of division + Performs all responsibilities in accordance with Labor Code, internal rules, and procedures **The ideal candidate has:** + Proven experience in digital marketing & product management, in pharma/medical devices corporate environment + Bring a strong understanding of current online & offline marketing concepts, + Deliver clear and concise messages, management reports and presentations, MLR approvals in Veeva + Understand organization as a whole and find synergies across functions, divisions and affiliates, anticipate market trends, regulations change and competitor actions + Build relationships and work in project team, trust and influence with internal clients and other key stakeholders **Requirements:** + Entrepreneurial mind set, agile, comfortable with ambiguity, willingness to wear multiple hats to ensure team success + Previous experience in a pharma corporation in a similar role; 5+ years + **Native Czech Language** and Fluent English is required + Proven communication skills and ability to drive cross-functional collaboration across Commercial, Marketing, Medical, Regulatory, Analytics, IT and other Key Functions + Proven track record of executing with urgency + Passion for improving patient outcomes and experience working directly with HCCs & HCPs desirable An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com