DIGITAL PRODUCT MANAGER, Abbott Diabetes Care

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.  

Working at Abbott  

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:  

Career development with an international company where you can grow the career you dream of. Competitive salaries, bonus potential and excellent package of benefits (sports' card, life insurance, private medical care, stock purchase plan and many others).A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.  A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.  

The Opportunity  

Are you a digital marketing professional looking to make an impact in the healthcare industry?

Abbot´s Diabetes Care division is seeking a Digital Product Manager, who will drive our online strategies, enhance customer engagement and optimize touchpoints.

The Digital Product Manager position works out of our Prague location in Czech Republic.

Major Accountabilities

Develop and execute, in synergy with EMEA guidance, online & offline marketing strategies to support business objectivesResponsible for planning/budgetary control of dedicated marketing activitiesOwns all Digital health tools incl Veeva CRM media updates, in cooperation with EMEAKnows how to segment data and create subgroups for effective communicationCreates publication plan for emails, sms for HCP & HCCPlan, build and distribute online newsletters, ensuring targeted communication by segmenting and refining our customer databaseWriting media briefs, overseeing campaign KPIs and propose campaign improvementsManaging copy localizations and MLR approvals in VeevaOrganise and technically manage Abbott online webinars, ensuring seamless execution and audience engagementUtilize a range of techniques including organic SEO, PPC, GA, OR, CTRManage, optimize, localise web content based on EMEA recommendation and tailored to local needsDefine devise strategies to drive online traffic to the Brand websitesImprove the usability, re-design, content, and conversion of the websiteLead apps updates and new features releases to enhance user experience and retentionHelps to solve difficult technical issues within our internal tools and serve as primary contact for our reps & KOL´sMaintain necessary contact with key customers to achieve objectives of divisionPerforms all responsibilities in accordance with Labor Code, internal rules, and procedures

The ideal candidate has:

Proven experience in digital marketing & product management, in pharma/medical devices corporate environmentBring a strong understanding of current online & offline marketing concepts,Deliver clear and concise messages, management reports and presentations, MLR approvals in VeevaUnderstand organization as a whole and find synergies across functions, divisions and affiliates, anticipate market trends, regulations change and competitor actionsBuild relationships and work in project team, trust and influence with internal clients and other key stakeholders

Requirements:

Entrepreneurial mind set, agile, comfortable with ambiguity, willingness to wear multiple hats to ensure team successPrevious experience in a pharma corporation in a similar role; 5+ yearsNative Czech Language and Fluent English is requiredProven communication skills and ability to drive cross-functional collaboration across Commercial, Marketing, Medical, Regulatory, Analytics, IT and other Key FunctionsProven track record of executing with urgencyPassion for improving patient outcomes and experience working directly with HCCs & HCPs desirable