Home Office, NY, USA
2 days ago
Digital Product Manager

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Job Summary

We’re looking for a dynamic and driven Digital Product Manager to join our team at Shake Shack, a leader and one of the fastest growing restaurants in the Quick Service Restaurant (QSR) industry. In this role, you will play a key part in shaping and delivering exceptional digital experiences that delight our guests and drive business growth. This is a unique opportunity to work on impactful projects, launch new digital products and features, and collaborate across teams to deliver innovative solutions. While experience in the restaurant industry isn’t required, familiarity with hospitality is a plus. Experience is a Product Manager is a must. The ideal candidate will have an eye for identifying and understanding gaps in consumer products and a proactive, collaborative, and innovative mindset for filling them.

Job Responsibilities and Duties

· Lead the end-to-end product lifecycle for a portion of the product roadmap, including ideation, design, development, launch, and optimization

· Define product vision, strategy, and roadmap, ensuring alignment with business goals and guest needs

· Collaborate with internal & external cross-functional teams—including design, engineering, marketing, and operations—to ensure delivery of high-quality digital products on time and within scope

· Partner with Product Analytics to conduct user research and analyze data to identify guest pain points, opportunities for innovation, and key performance indicators (KPIs) for success

· Manage and prioritize a product backlog, clearly communicating requirements and acceptance criteria to development teams

· Launch and iterate on new digital features or products, ensuring successful adoption and continuous improvement based on guest feedback and performance metrics

· Create compelling presentations, stories, and updates to share progress, insights, and recommendations with stakeholders at all levels

Knowledge, Skills, Abilities

· Product Management Experience: 2-5 years of experience managing digital products, with a track record of launching new features or initiatives

· Industry Knowledge: Experience in QSR, hospitality, or related industries is a plus but not required

· Communication & Storytelling: Exceptional ability to articulate ideas, insights, and product updates clearly and persuasively to diverse audiences

· Collaboration: Strong interpersonal skills, with a proven ability to partner effectively with cross-functional teams

· Technical Literacy: Familiarity with Agile methodologies, product management tools (e.g., JIRA, Lucid, Miro), and basic technical concepts in web and app development

· Customer-Centric Mindset: Passion for understanding guest needs and delivering solutions that enhance their experiences

· Analytical Skills: Ability to interpret data, identify trends, and make data-driven decisions to guide product direction

· Adaptability: Comfortable working in a fast-paced environment and navigating ambiguity, whether in a startup or large enterprise setting

Requirements - Education, Experience, Physical, and Competencies

Education Requirements

Bachelor's Degree or equivalent work experience

Work Experience

3-6 years

Related Experience

Strong PowerPoint and data visualization experience

Proficiency in business case development and project management processes

Direct experience with Google Analytics and headless Content Management Systems (CMS) preferred

Familiarity with food delivery and/or catering platforms a plus

Experience with marketing automation and Customer Data Platforms (CDPs) a plus

Physical Requirements

Basic keyboarding or other repetitive motions

Competencies

Self-Development & Growth

Interpersonal Skills & Empathy

Effective Communication

Knowing the Business

Organization & Delegation

Driving & Delivering Results

Benefits at Shake Shack:

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:

Weekly Pay and Performance bonuses

Shake Shack Meal Discounts

Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more

Medical, Dental, and Vision Insurance*

Employer Paid Life and Disability Insurance*

401k Plan with Company Match*

Paid Time Off*

Paid Parental Leave*

Access to Employee Assistance Program on Day 1

Pre-Tax Commuter and Parking Benefits

Flexible Spending and Dependent Care Accounts*

Development and Growth Opportunities

*Eligibility criteria applies

Pay Range - $82,410.00 - $105,110.00

Click the "Apply" button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.  A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer 

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

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