HomeServe is a Great Place to Work, and while we’re biased, we’re not just saying that. We’re proud to have been certified as a Great place to Work the last four years. What does HomeServe do and what makes it so great? Well, we’re glad you asked!

We put people at the heart of everything we do. That’s priority number one for all of us. For the 4.7 million Customers we serve, that means being there when they have an emergency home repair need, such as getting their a/c working, clearing their clogged pipes, or fixing broken electrical systems. With over 1,000 municipal and utility Partners, that means providing their customers with access to affordable home repair plans, making it easier, faster and less expensive to have their home repair needs met. And for the more than 2,500 People working alongside us, it means fostering a rewarding, inclusive and challenging career experience that we think is second to none. At HomeServe, everyone is welcome. We know that having diverse teams has a positive impact on our work and ultimately helps us better serve our customers.

Position Overview:

We are seeking an experienced Digital Reporting Analyst with a strong focus on web analytics and digital marketing performance reporting. In this role, you will be responsible for developing, maintaining, and optimizing digital dashboards and reports using Google Analytics, Salesforce Marketing Cloud, and other digital analytics platforms. Your insights will drive data-informed decisions, improve marketing strategies, and help measure the effectiveness of digital campaigns.

Responsibilities:

Develop and maintain digital marketing reports and dashboards using Google Analytics, Salesforce Marketing Cloud, and other reporting tools to track website performance, customer engagement, and campaign effectiveness. Analyze digital marketing data from multiple sources (e.g., Google Analytics, email campaigns, social media, CRM data) to identify key trends, patterns, and performance anomalies. Collaborate with marketing teams to define KPIs, track performance metrics, and ensure reporting aligns with marketing objectives and business goals. Support data-driven decision-making by conducting in-depth analysis of digital campaign performance, user behavior, and customer journeys across digital channels (website, email, social, paid ads). Optimize reporting processes by automating and streamlining reporting workflows, ensuring that reports are delivered efficiently, accurately, and on time. Serve as a subject matter expert on digital analytics tools and best practices, providing guidance on data collection, reporting methodologies, and dashboard creation. Communicate insights and recommendations clearly to marketing, product, and business stakeholders through presentations and reports, highlighting key findings and actionable strategies.

Essential Functions:

 

Essential Job Function

% of Time on Function

Develop and Maintain Digital Marketing Reports and Dashboards 

30% 

Data Analysis and Trend Identification  

25% 

Collaboration and KPI Definition  

20% 

Optimize Reporting Processes and Automate Workflows  

25% 

Total 

100%

Job Requirements:

Bachelor's degree in Marketing, Business, Computer Science, Data Analytics, or a related field. 2-5 years of experience in digital marketing analytics, reporting, or business intelligence with a focus on Google Analytics, Salesforce Marketing Cloud, or similar platforms. Proficiency in Google Analytics for web and eCommerce reporting, including setting up goals, funnels, and custom reports. Experience with Salesforce Marketing Cloud reporting, including email performance tracking, customer journey analysis, and campaign reporting. Strong analytical skills with the ability to translate complex data sets into clear, actionable insights that drive digital marketing strategies. Advanced skills in data visualization tools (e.g., Power BI, Tableau) to present digital performance data in a clear, digestible format for stakeholders. Strong understanding of KPIs and metrics that drive digital marketing success, including acquisition, engagement, conversion, and retention metrics. Excellent communication and presentation skills, with the ability to explain complex digital data and performance metrics to both technical and non-technical audiences. Detail-oriented with a strong commitment to data integrity and accuracy. Ability to work in a fast-paced, dynamic environment and manage multiple priorities simultaneously. Eagerness to stay up to date with the latest trends and best practices in digital analytics, digital marketing, and reporting tools.

Job Requirements:

Bachelor's degree in Marketing, Business, Computer Science, Data Analytics, or a related field. 2-5 years of experience in digital marketing analytics, reporting, or business intelligence with a focus on Google Analytics, Salesforce Marketing Cloud, or similar platforms. Proficiency in Google Analytics for web and eCommerce reporting, including setting up goals, funnels, and custom reports. Experience with Salesforce Marketing Cloud reporting, including email performance tracking, customer journey analysis, and campaign reporting. Strong analytical skills with the ability to translate complex data sets into clear, actionable insights that drive digital marketing strategies. Advanced skills in data visualization tools (e.g., Power BI, Tableau) to present digital performance data in a clear, digestible format for stakeholders. Strong understanding of KPIs and metrics that drive digital marketing success, including acquisition, engagement, conversion, and retention metrics. Excellent communication and presentation skills, with the ability to explain complex digital data and performance metrics to both technical and non-technical audiences. Detail-oriented with a strong commitment to data integrity and accuracy. Ability to work in a fast-paced, dynamic environment and manage multiple priorities simultaneously. Eagerness to stay up to date with the latest trends and best practices in digital analytics, digital marketing, and reporting tools.

Minimum Physical Requirements: 

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone.  The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low.

What We Are Looking for: 

At HomeServe USA, we put our people and our customers at the heart of everything we do, and we’re looking for someone who loves the work of compliance to join our team.  A compliant organization is good for everyone so join us in supporting a culture that creates great employee experiences at an organization that cares. The right people for our team (1) care about what we do, the people on our teams, and the customers we serve, (2) are open and honest when communicating, (3) engage actively in work and office life, (4) are committed to growth, learning, and improving both self and the organization, (5) take ownership and collaborate well with to get to great outcomes, (6) share in the full team’s success.  We need people who challenge convention, think differently, solve problems, and strive for continuous growth. 

This job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.   

In Return, We Offer:  

Competitive compensation Career development and advancement opportunities Friendly, open and team oriented work atmosphere Excellent benefits including generous medical, vision, dental and life & disability insurance 401(k) plan with a company match Eligibility to enroll in up to two HomeServe coverage plans paid for by the company

Salary Range: $96,276.67 to $128,368.90

Bonus Potential: 10% 

HomeServe USA is an equal opportunity employer. 

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