The Digital Strategic Account Manager is responsible for driving digital revenue through the development and execution of innovative digital media strategies. This role involves collaborating closely with sales management, account executives, and production teams to create, implement, and optimize digital advertising campaigns across various platforms. If you’re passionate about digital marketing, enjoy working in a dynamic team environment, and thrive in a fast-paced setting, this could be the perfect role for you. Key Responsibilities + Digital Revenue Generation: + Collaborate with Sales Management and Account Executives to identify and secure digital revenue opportunities + Digital Media Strategy Development: + Create tailored media strategies based on advertiser goals to drive growth. + Data Analysis & Campaign Optimization: + Perform in-depth data analysis to derive actionable insights. + Evaluate KPIs to optimize campaign performance. + Digital Campaign Management: + Oversee digital order entry and updates. + Monitor and coordinate campaign execution across platforms such as WCIA.com, OTT & Streaming Platforms, Display, Pre-Roll, SEM, Retargeting, Social Media Marketing, YouTube, and other third-party digital products. + Creative Coordination: + Serve as a liaison between sales and production team to develop marketing creatives (e.g., display banners, videos, emails). + Support & Training: + Assist sales executives with training, order entry, campaign monitoring, creative requests, trafficking, reporting, and analytics. + Help management with digital sales materials, campaign pacing, and performance metrics. + Additional Duties: + Assist with station contesting and sweepstakes. + Perform other assigned duties as needed. Key Qualifications + Educational Background: + BA or BS in Marketing, Advertising, Communications (preferred). + Digital Marketing Expertise: + Foundational knowledge of digital strategies including: + SEM, SEO, Social, Display, Video, OTT, Mobile, Addressable Solutions, Email, and Digital Audio. + Experience & Skills: + Prior experience in digital marketing coordination or media sales is preferred. + Significant understanding of local digital marketing services and effective client applications. + Proactive, motivated, and self-starting attitude with the ability to work both independently and collaboratively. + Strong critical thinking, problem-solving, follow-up, and organizational skills. + Proficiency in Microsoft Office Suite; additional design software abilities are a plus. + Excellent verbal and written communication skills in English. + Additional Desirable Skills/Certifications: + Experience with platforms/tools such as Wide Orbit, Monarch, ComScore, or Nielsen. + IAB and/or Google AdWords Certification. + Automotive and database digital marketing experience is an asset. Company Digital Products The role involves working with a range of digital products, including but not limited to: + WCIA.com + OTT & Streaming Platforms + Display and Pre-Roll Advertising + SEM & Retargeting + Social Media Marketing + YouTube & various other third-party digital solutions This summary highlights the key aspects of the role, ensuring you have a clear understanding of the qualifications, responsibilities, and the dynamic digital environment at WCIA.com. If you’re looking to leverage your digital marketing expertise in a collaborative and innovative setting, this position offers an exciting opportunity. The pay range for this position is: $70,000.00 - $85,000.00 Click here to see our benefit package: Nexstar 2025 Benefits at a Glance.pdf (https://nexstartv-my.sharepoint.com/:b:/g/personal/avickery\_nexstar\_tv/Ed7HFLBFQX5BiQZQyru9ZisBDMcXqHNQsPoscx\_Ejt6ATQ?e=5LuKnh) #LI-Onsite #WCIA3 Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv. EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.