WTAJ Your News Leader is looking for a Digital Strategic Account Manager to join our team in Altoona, PA. The Digital Strategic Account Manager is a key leader in our client service team and will help maintain and grow new business by developing client-focused marketing strategies and enhanced client support. They will work in cooperation with our account executives to grow digital advertising revenue from our existing client base. They will also sell digital marketing solutions on their own utilizing Nexstar’s full suite of digital products.

WTAJ.com is a market-leading local news website with opportunities to sell custom sponsorships, display, video, local news CTV and creative production services.

Nexstar Digital Marketing Services offers a full suite of products including CTV/OTT, targeted video, email, SEM, social and more with comprehensive reporting capabilities.

The Digital Strategic Account Manager will support the achievement of team sales goals by ensuring campaigns advance client marketing goals and achieve client KPIs. They will play an active role in assisting sales managers with training account executives. They will also take a lead role in developing client case studies and success stories.

The compensation plan includes a base salary plus commission, quarterly bonuses with the ability to develop local, regional and multi-market business.

This is an exciting opportunity for an experienced candidate interested in a fun, fast-paced and challenging sales and marketing role with great earning potential. If this sounds like your ideal career, we want to meet you!

Essential duties and responsibilities:

· Assist the sales leadership team in developing a strategy to support achievement of goals focused on metrics-driven success for digital marketing services

· Create digital marketing growth plans based on individual advertiser goals and objectives

· Identify, prospect and develop new business

· Formulate and present customized digital advertising solutions in collaboration with account executives and individually

· Perform in-depth data analysis to deliver actionable insights to ensure campaign success

· Educate advertisers on performance metrics, insights and best practices

· Build a comprehensive collection of success stories and case studies to share with the sales team

· Share knowledge of digital media products and advertising trends during sales training meetings and individual training sessions

· Assist sales management team with special projects related to digital sales

· Other duties as assigned

Skills and requirements:

· Expertise selling and developing digital marketing campaigns utilizing a variety of products and tactics including CTV/OTT, targeted video, email, SEM, social and more

· Strong knowledge and practical application of digital media targeting capabilities and analytics

· Excellent presentation skills are essential - Ability to write, design and deliver clear and concise information in a creative and compelling format

· Solid time management skills, consistently meets deadlines

· Effective problem solving, relationship building and communication skills

· Knowledge of media plans, advertising marketplace, and key competition

· Can excel in a fast-paced, revenue-driven sales environment

· Strong computer skills including Microsoft Office plus the ability to quickly learn new industry specific software

· Professional appearance is a must

· Reliable transportation, valid driver’s license and a satisfactory driving record

Education/Experience:

Bachelor’s degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience.

Minimum five years of experience in a strategic role in digital advertising sales and marketing, preferably within a media or digital marketing company.

Physical Demands & Work Environment:

The Digital Strategic Account Manager must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. This is an in-office role.

EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled