Kforce has a client that is searching for a Digital Strategy Analyst to join their Promotions team at their corporate office in Irving, TX. Summary: This role will be responsible for designing and managing promotional offers to drive order volume for New Verticals division. The Digital Strategy Analyst will leverage data-driven insights to enhance promotional offer effectiveness and manage the strategic placement of restaurant partners within the app. The role focuses on maximizing growth and optimizing restaurant offering to bring our customers maximum value and convenience through analytical rigor and innovative solutions. This individual will also play a critical role in developing a long-term consumer strategy and promotional campaign framework for New Verticals. Responsibilities include: * Design and maintain a promotional offer calendar for the division, ensuring alignment with business objectives * Develop and execute test plans for various promotional offers to assess their effectiveness in driving order growth * Analyze performance metrics and provide actionable insights to optimize future promotions * Tailor display ordering of restaurant partners within the app in each local market based on consumer preferences and order behavior * Create and implement test plans for restaurant display order optimization, tailored to specific dayparts (breakfast, lunch, dinner) * Analyze performance data to identify high-performing restaurants in key cuisine categories * Collaborate with cross-functional teams to align promotional strategies with broader growth initiatives and marketing campaigns