**Are you ready to join a growing team?** **CTG is seeking to fill a Direct Marketing Campaign Manager opening for our client in New York.** **Location:** Remote **Duration:** 6 months **Overview:** The Direct Marketing Team is the Center of Excellence (COE) responsible for all direct marketing efforts, including direct mail, email, and statements across various business lines, such as Retail and Deposits, Consumer Lending, Business Banking, Wealth, Institutional, and Commercial sectors. The Direct Marketing Campaign Manager will be responsible for effective planning, designing, and flawless execution of direct marketing campaigns across multiple channels, ensuring alignment with business goals. **Primary Responsibilities:** + Build strong relationships with marketing and business partners to understand business goals and develop direct marketing strategies to support them. + Influence business lines to invest in and test new offers and channels, assisting in business case development for further direct marketing investments. + Provide regular updates to stakeholders and senior leadership, including campaign results, insights, and strategic recommendations. + Oversee the planning, budgeting, and execution of direct marketing campaigns across direct mail, email, statements, and other one-to-one marketing channels. + Collaborate cross-functionally to integrate direct marketing with other marketing initiatives to maximize effectiveness. + Work with direct marketing analytics teams to develop and execute a robust learning agenda for each business line. + Partner with internal marketing teams to ensure effective use of budgets and optimal campaign performance. + Align direct marketing efforts with brand strategy, ensuring consistency across all communication channels. + Manage external vendors and partners, negotiating contracts and overseeing vendor risk management. + Keep vendor partners informed about objectives, results, and cross-channel integrations to enhance campaign effectiveness. **Scope of Responsibilities:** This role is responsible for executing effective marketing and communication programs to support business objectives while reinforcing the company's brand identity. **Supervisory/Managerial Responsibilities:** This role may oversee external vendor relationships but does not have direct reports. **Education and Experience Required:** + Bachelor’s degree. + 5+ years of experience managing marketing campaigns in a client or agency environment, or an equivalent combination of education and progressive related experience. + Strong experience in invoice processing, communicating specifications to direct mail vendors, and quality assurance for direct mail campaigns. **Education and Experience Preferred:** + Experience with financial services marketing. + Knowledge of direct marketing analytics and optimization strategies. + Familiarity with CRM tools and marketing automation platforms. Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group are required. CTG does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services for this role. **To Apply:** To be considered, please apply directly to this requisition using the link provided. For additional information, please contact **Jamie Robinson at Jamie.Robinson@ctg.com.** Kindly forward this to any other interested parties. Thank you! The expected base salary for this position ranges from $107,000 to $115,000. Salary offers are based on a wide range of factors, including relevant skills, training, experience, education, market factors, and, where applicable, licensure or certifications obtained. In addition to salary, a competitive benefits package is also offered. **About CTG** CTG, a Cegeka company, is at the forefront of digital transformation, providing IT and business solutions that accelerate project momentum and deliver desired value. Over nearly 60 years, we have earned a reputation as a faster and more reliable, results-driven partner. Our vision is to be an indispensable partner to our clients and the preferred career destination for digital and technology experts. CTG leverages the expertise of over 9,000 team members in 19 countries to provide innovative solutions. Together, we operate across the Americas, Europe, and India, working in close cooperation with over 3,000 clients in many of today's highest-growth industries. For more information, visit www.ctg.com . Our culture is a direct result of the people who work at CTG, the values we hold, and the actions we take. In other words, our people define our culture. It's a living, breathing thing that is renewed every day through the ways we engage with each other, our clients, and our communities. Part of our mission is to cultivate a workplace that attracts and develops the best people, reflected by our recognition as a Great Place to Work Certified™ company across many of our global operations. CTG will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws. CTG is an Equal Opportunity Employer. CTG will assure equal opportunity and consideration to all applicants and employees in recruitment, selection, placement, training, benefits, compensation, promotion, transfer, and release of individuals without regard to race, creed, religion, color, national origin, sex, sexual orientation, gender identity and gender expression, age, disability, marital or veteran status, citizenship status, or any other discriminatory factors as required by law. CTG is fully committed to promoting employment opportunities for members of protected classes.