Remote, Ohio, Mexico
13 hours ago
Direct Marketing Copywriter

Work Schedule

Standard Office Hours (40/wk)

Environmental Conditions

Office

Job Description

The copywriter will participate actively in creating meaningful content to help drive and deliver a clear narrative and unified voice across multiple touchpoints to attract and persuade a patient population for study trials. Has a willingness to collaborate alongside designers, digital producers, project managers, and strategic marketing planners to create assets that converts vital randomizations.

Responsibilities

Uses creative problem-solving to come up with campaign ideas and copy for patient-facing recruitment, as well as internal creative projects to support all areas of the organization.Project manages campaigns from start to finish and updates key customers during various stages of the campaign development process.Is a quality check to ensure all deliverables are within brand and copy style guidelines and completed to a high standard of excellence.Interacts and collaborates with other groups including marketing and project managers.Conceptualize and draft campaign copy across various outreach channels; develop conceptual ideas and campaigns with meaningful narratives.Collaborate with key customers to create an agreed upon volume of work within a specific timeframe to meet the needs of global research for clinical trials.Participate in brainstorm sessions to ideate industry leading deliverables.Evangelizes and educate relevant teams on audience-centric content strategy standard processes as well as content governance.Understands and applies audience insights, personas, messaging and competitive information to shape content strategies.Identifies and recommends opportunities for content reuse.Understands and demonstrates industry trends to ensure content quality and relevance.Provides operational support for content strategy and creation, engaging cross-functional participants and handling the content calendar, workflow and deadlines.Writes and edits a mix of assets in support of the content plan and in the context of messaging, brand and editorial guidelines.

Relevant Skills & Qualifications

Bachelor’s degree in marketing, advertising, media, film, communications or journalism or equivalent experience/trainingPrior experience working cross functionally and with all levels of customersExceptional writing skills and an ability to craft compelling messaging that moves people to action across all mediaUnderstanding of the creative process and integrated marketing, including audio, video, print, experiential and digital fields; and know how to weave ideas and write copy across all of themAbility to develop and complete big ideas from beginning to end, and keep deliverables on timeExcellent writing and editing skills including strong attention to detailExcellent time management and organizational skillsDesire to work in a fast-paced environment that values timely completion
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