**Direct Marketing Specialist** Join our mission-driven nonprofit organization as a **Direct Marketing Specialist** , where you will play a key role in executing high-scale **email, direct mail, and SMS marketing** campaigns. This position is ideal for a results-driven marketer with experience in **e-commerce strategies, content creation, and CRM management (HubSpot preferred)** . You will collaborate with cross-functional teams to bridge direct and digital marketing efforts, analyze performance metrics such as **open rates and click-through rates** , and create compelling content tailored to our humanitarian-focused audience. **Job Specifications** + **Job Type:** Full-Time + **Company:** Nonprofit Organization + **Pay Rate:** $65,000-$75,000 + **Direct Hire Position** **Roles and Responsibilities** **Plan and Execute High-Scale Marketing Campaigns:** + Develop, implement, and optimize **large-scale email marketing, direct mail, and SMS campaigns** to drive donor engagement and retention. + Utilize **e-commerce marketing strategies** to enhance donor interaction and conversions. + Write and design compelling marketing content tailored to diverse donor segments. + Ensure seamless integration between **direct and digital marketing efforts** . + Collaborate with designers, copywriters, and data analysts to produce high-performing marketing materials. **Analyze & Optimize Performance Metrics:** + Track, analyze, and report on **open rates, click-through rates, and conversion rates** to measure campaign effectiveness. + Conduct **A/B testing** to refine content, design, and segmentation strategies. + Leverage data insights for continuous improvement and ROI optimization. + Work closely with the data team to refine donor segmentation and personalization strategies. **Donor & Audience Engagement:** + Personalize marketing strategies to build meaningful donor relationships. + Develop campaigns to **reactivate lapsed donors** and drive recurring giving. + Align marketing efforts with audience preferences in the **nonprofit and humanitarian sectors** . + Maintain donor communication records and optimize CRM usage. **CRM & Marketing Automation (HubSpot Preferred):** + Utilize **HubSpot (preferred) or other CRM platforms** to manage marketing workflows. + Optimize automation processes to enhance engagement and streamline donor communication. + Segment audiences effectively to improve message relevance and response rates. **Innovation & Industry Alignment:** + Stay up to date with **email marketing, direct mail, and SMS trends** , particularly in nonprofit and e-commerce fundraising. + Propose innovative **content strategies and donor engagement techniques** . + Explore new tools and technologies to enhance marketing efficiency. **Qualifications & Skills** **Education & Experience:** + Bachelor’s degree in Marketing, Communications, Business, or a related field. + **3-5 years of experience** in direct marketing, specifically with **high-scale email, direct mail, and SMS campaigns** . + Strong background in **e-commerce marketing** and audience engagement. + Experience in the **nonprofit or humanitarian sector** is highly preferred. + Proficiency in **CRM platforms (HubSpot preferred)** , **email marketing tools** , and **SMS platforms** . **Technical & Analytical Skills:** + Expertise in **email marketing performance metrics** (open rates, CTR, conversion rates). + Strong **content writing and design** skills. + Knowledge of **direct mail production, compliance, and data privacy regulations** . + Proficiency in **marketing automation and segmentation strategies** . **Soft Skills & Work Approach:** + Highly **organized, detail-oriented** , and skilled in project management. + Excellent **communication and collaboration** skills. + **Creative problem-solver** with a passion for donor engagement. + Adaptable and proactive in a fast-paced environment. **Opportunities & Work Culture** **Career Growth:** + Potential for advancement into senior marketing roles. + Opportunity to **lead innovative campaigns** and shape marketing strategies. + Contribute to a mission-driven nonprofit making a tangible impact. **Team & Work Environment:** + **Collaborative, innovative, and supportive** team culture. + Commitment to **employee development** and continuous learning. + Values-driven approach, focusing on **donor engagement and humanitarian impact** . As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here (https://www.mykelly.com/help-support-working-with-kelly-us/#Benefits) for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community. Get a complete career fit with Kelly ® . You’re looking to keep your career moving onward and upward, and we’re here to help you do just that. Our staffing experts connect you with top companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in your career. About Kelly Work changes everything. And at Kelly, we’re obsessed with where it can take you. To us, it’s about more than simply accepting your next job opportunity. It’s the fuel that powers every next step of your life. It’s the ripple effect that changes and improves everything for your family, your community, and the world. Which is why, here at Kelly, we are dedicated to providing you with limitless opportunities to enrich your life—just ask the 300,000 people we employ each year. Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly’s Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment. Kelly participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Kelly Services is proud to be an Equal Employment Opportunity and Affirmative Action employer. We welcome, value, and embrace diversity at all levels and are committed to building a team that is inclusive of a variety of backgrounds, communities, perspectives, and abilities. At Kelly, we believe that the more inclusive we are, the better services we can provide. Requests for accommodation related to our application process can be directed to Kelly’s Human Resource Knowledge Center. Kelly complies with the requirements of California’s state and local Fair Chance laws. A conviction does not automatically bar individuals from employment.