Job Posting Title:

Director, Addressable Sales

Req ID:

10104872

Job Description:

JOB SUMMARY:

Reporting into the VP, Addressable Sales, this role will be responsible for driving addressable revenue growth for an assigned agencies in the upfront and scatter marketplace; and for building and maintaining strong relationships with clients and their agencies.

Key Stakeholders/Interactions:

Sales leadership Sales Multimedia teamRevenue Management & Operations addressable teamClient Solutions & Addressable Enablement leadershipAgency and Marketing Clients

RESPONSIBILITIES:

Lead the overall addressable sales and sales strategy for the assigned client/agency groups in the upfront and scatter marketplaceResponsible for meeting and exceeding addressable revenue for assigned agency and/or client groupEstablish a recognized presence in the market with the full complement of Disney addressable sales opportunities, identify new addressable revenue opportunities in streaming, social and digitalRespond proactively to all requests; help to guide all Addressable RFPs to key Disney Advertising stakeholders so that critical deadlines are achievedAid in addressable RFP’s & pitchesProvide weekly updates via CRM on digital revenue performance, including details on booked deals, working pipeline, progress against UF commits, scatter opportunities, competitive intel.Help take addressable narrative for the portfolio to market with the Multimedia and Addressable sellersWork in coordination with the Multimedia teams but should be autonomous to divide and conquer incremental sales effort in the market. Responsible for generating demand for streaming, social, and data driven addressable productsPartner with Disney Advertising ’s internal teams including Addressable Enablement, Ad Operations, Revenue Management, Transactional Sales, Business Operations and Client & Brand Solutions and our segment partners, including ESPN, WDT, Technology, Finance and others to devise addressable advertising solutions and drive innovation and creativity throughout the entire sales processFoster meaningful relationships with agency and brand leadsProvide guidance and leadership to Account Executives and Associate Account ExecutivesEnsure we have a diverse team and a positive culture of inclusion

Experience:

10+ years of experience in digital advertising in a large media organizationSignificant experience in premium TV and addressable advertising sales, understanding and delivering direct and programmatic salesDeep experience with optimized linear and addressable television, as well as experience working with agencies focusing on new mediaStrong understanding of new media technologiesA change leader with experience guiding teams to deliver revenueExperience interfacing with high level executives, clients and agenciesExperienced leader of data driven sales managing the sales cycle with advanced campaign measurement and attribution

SKILLS & CAPABILITIES:

Strong Sales Leader with an established history of prospecting new clients, generating leads and closing salesAble to simply and compellingly present complex marketing programs to clients. Able to lead brainstorming sessions as the need and situations demand Manage multiple projects with tight deadlines; communicate effectively with a range of executives, department teams and clients Ability to perform at a high level even when faced with unexpected change; creative problem solver in dealing with difficult or unexpected challenges Be willing to take risks to ensure creative thinking and the best outcomes possibleAble to work with data, create solutions and deal with ambiguityAbility to travel based on business needsFamiliarity with Salesforce/CRM tools preferred

#DisneyAdvertising

The hiring range for this position is $231,600 - $283,000. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Disney Advertising

Job Posting Primary Business:

Addressable Sales

Primary Job Posting Category:

Advertising Sales

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2024-11-01