Site Name: Durham Blackwell Street, USA - Pennsylvania - Philadelphia Posted Date: Dec 2 2024 Infectious Disease continues to be a core area of focus at GSK, and we are building a portfolio of first in class/best in class Anti-Infective treatments for patients in need of new therapies. As we re-enter the Anti-Infective marketplace, we need experienced, entrepreneurial-minded individuals to help on this journey. Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization? GSK’s US Anti-Infective brand Team is looking for a Director, Pipeline/Portfolio Marketing. Director, Pipeline/Portfolio Marketing leads the marketing strategy and brand activation for the Anti-Infective pipeline assets to ensure successful launch and deliver on the brand aspirations. This includes developing an in-depth understanding of the US customer and market perspective for each pipeline asset to ensure successful commercialization and partnering with Global colleagues to develop robust marketing campaigns. In addition, you will help to evaluate external business opportunities, providing a holistic perspective based on knowledge of US market dynamics, current portfolio and future pipeline assets. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: Provide a single point of accountability, leadership and voice of US customers for late-stage Anti-Infective assets. Ensure adequate expert input and review of key commercial assessments of the future therapeutic landscape including deep insights into the patients, customer, marketplace, competitors and business drivers. Extrapolate this assessment into an understanding of how the patient, marketplace and customer needs may evolve over the next several years. Work closely with the US and global teams including Commercial, Medical, Finance, Insights & Analytics, Health Outcomes, and Business Development to ensure consistent strategic direction for pipeline assets. Develop short and long-term marketing plans and budget in line with global marketing strategies. Promote strategic framework to develop innovative business initiatives and practices and to explore and realize business opportunities. Deliver and execute strategic plans to achieve performance goals and objectives utilizing key performance indicators (KPIs) as appropriate to meet business needs and improve performance. Build strong network across global brand team to facilitate partnership through the product launch. Partner with US Health Outcomes and Medical Affairs to develop clinical, health outcomes and/or economic evidence to support customer needs and initial brand value positioning Develop, utilize and apply techniques appropriate to marketing decision-making through marketing research, marketing intelligence and company information systems Build strong partnerships with the external agencies involved in developing and deploying marketing campaigns Ensure adherence to GSK International Code of Pharmaceutical Marketing while guaranteeing that codes are implemented appropriately Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: We are looking for professionals with these required skills to achieve our goals: Bachelor’s degree 5 plus years of pharmaceutical/biotech marketing experience, including 1 year plus of US Marketing Leadership experience Ability to travel up to 25% of the time Preferred Qualifications: If you have the following characteristics, it would be a plus: Marketing experiences should result in a demonstration of the following: A comprehensive understanding of advanced marketing concepts including market analysis, consumer behavior, branding, positioning, and strategic planning Master’s degree in Business Administration (MBA) Excellent communication and presentation skills Demonstrated ability to work effectively across a matrix environment and navigate without formal authority to deliver on business results Demonstrated ability to influence senior leadership and confidently defend informed recommendations Ability to lead through change and inspire agility/flexibility amongst team Strong verbal and written communication/presentation skills Product launch experience Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees. Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. 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