The Director of Brand Marketing plays a pivotal role in discerning and synthesizing local consumer insights and market intelligence, with a focus on driving top-of-mind awareness, brand affinity, relevance, salience, and per capita consumption. This role involves close collaboration with the Region Head of Marketing to shape the annual business strategy, including the creation, planning, and implementation of localized brand campaigns, while ensuring consistent and accurate brand representation. Acting as the "guardian of the brand" within the region, the individual is instrumental in facilitating sustainable, long-term growth aligned with global brand values. The position demands an innovative approach to balancing immediate business demands with future opportunities, and requires the development of regionally tailored strategies that reflect our national brand plan. Additionally, the Region Head of Brand Marketing is responsible for mentoring their team to achieve exceptional execution of these strategies.