Crimson Tide Sports Marketing is Learfield’s local, dedicated entity representing the University of Alabama. In complete collaboration with the University, this team is committed to extending the affinity of the University’s brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base.

As exclusive multimedia rights holder for the University, our team manages all aspects of the rights relationship. Providing corporate partners with traditional, digital and other non-traditional media opportunities to bolster their own brand and garner maximum exposure through inventory such as venue signage; digital engagement including social media, the official athletics website, content, digital gaming and retargeting, event sponsorships and promotion; corporate hospitality; television and radio game broadcasts and coaches’ shows. 

Our growing sponsorship business seeks an accomplished Director of Business Development to join our team located on campus in Tuscaloosa, AL. Our ideal candidate will be a strong business leader who can drive both financial and operational results. If you’re interested in combining your passion for sports with a successful track record in sales execution and leadership, we want to speak with you!

 

Responsibilities:

Generating significant revenue through a high volume of new business Maintaining sponsor relationships for university athletic programs Creating and presenting sponsorship packages designed to meet clients’ objectives Collaborating with vendors, sponsors, property staff, and appropriate university athletic personnel to ensure implementation of sponsorships and contract fulfillment Developing creative, sellable inventory to introduce to the school, staff and marketplace Mentoring and coaching more junior sales staff at the property Help recruit, manage and train all support staff, including Coordinators (activation staff), game day assistants, and any third party vendors who participate in the execution of property related activities Work to foster positive employee morale and teamwork Able to effectively manage change and bring others along with you Able to influence and motivate others through leading by example 

 

Qualifications: 

Minimum of 7+ years successfully selling comprehensive sports marketing partnerships including major media elements or relevant business-to-business sales experience Excellent communication, organizational, and presentation skills Self-motivated while also team oriented Proficiency in Microsoft Word, Power Point and Excel A general curiosity for appropriate industries and ability to strategize their solutions Bachelor’s degree from a four-year college or university preferred

 

Learfield is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Our suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; and campus-wide business and sponsorship development.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

 

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

 

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.

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