Requisition ID: 210200
Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.
As Director of Commerce Experience, you will help grow, inspire, and lead our Commerce Experience team. Reporting to the Head of Commerce Experience, this role is responsible for driving the bank’s mandate to increase digital share of sales. You will partner with the Head of Commerce experience on setting the strategic direction of the portfolio and you will lead a team of digital experience managers focused on delivering the roadmap to achieve that strategy. This role is ideal for an experienced digital strategist with a passion for thinking outside of the box to deliver innovative, client-centric solutions. As an expert in digital marketing technology platforms, you will champion new ways to leverage technology (including Adobe Journey Optimizer) to deliver personalized digital strategies to drive impact and deliver on enterprise business goals. In partnership with your counterparts in Digital, Marketing and the Business Line, you will establish and develop an evolutionary roadmap that will define how to best go-to-market and win in the digital space, through maximizing technologies, learnings, and existing programs. You will act as a trusted, collaborative, and results-oriented technical partner who can lead through influence and is able to navigate the interdependent relationships within the larger Bank, and with external stakeholders.
In this role you will:
Work with partners in the Canadian retail banking organization to effectively drive online strategies to meet overall corporate objectives, sales, and profitability targets year over year. Oversee the delivery of the commerce experience backlog by leading a team of digital experience managers of varying tenures; provide day-to-day guidance and leadership direction; prioritize, negotiate, and remove obstacles to ensure quality launches are done on time and deliver the intended results. Set the strategic vision for the portfolio by continuously analyzing trends, consumer behaviour and competitive landscapes to identify growth opportunities with a key focus on driving conversion. Collaborate with key stakeholders to design, implement and optimize end-to-end customer journeys across multiple touch points, leveraging personalization, A/B testing and engagement strategies. Work with analytics to monitor and analyze key performance indicators (KPIs) such as sales funnel performance, penetration, and engagement Champion, create and lead a strategy to support real-time customer journey orchestration for Commerce, leveraging digital marketing technology platforms, such as Adobe Journey Optimizer (AJO). Oversee operations of all aspects of the commerce sites (e.g., Site health, digital sales, regulatory requirements, cyber security, staffing and capacity planning, prioritization, etc.). Champion a high-performance environment and contributes to an inclusive work environment. Influence and drive talent development of your direct reports including planning for the department’s future needs, operations, hiring, performance management, talent planning, etc. Serve as main point of contact for initiatives related to .com: collaborate with all teams to identify online marketing and sales opportunities, disseminate online guidelines, best practices, and education across the Bank. Be a thought leader and industry expert in the Digital Commerce Space – act as an agent of change within the organization, evangelizing the value of digital and effectively communicating your vision and results. Must be able to craft and deliver visually comprehensive, persuasive, and effective presentations to senior leaders and stakeholders. Provide regular reports and updates to senior leadership, demonstrating the impact of digital initiatives on overall business objectives.
Do you have the skills that will enable you to succeed in this role?
8+ years of experience within a digital organization, with at least 3 years in senior level roles leading large teams. Digital Commerce/eCommerce and Financial Institution experience is preferred but not required. Undergraduate degree in computer science, business, marketing, or related field. MA, MSc, or MBA preferred. Strong experience and understanding of technical capabilities of Adobe products (Adobe Experience Manager, Adobe Target, Adobe Journey Optimizer) Excellent communication, relationship management, and stakeholder management skills. Strong data analysis skills, capable of distilling insights and action items to continuously improve customer experiences and increase conversion and sales. Excellent presenter and storyteller, comfortable speaking in front of peers, senior leadership, and internal and external stakeholders. 3+ years experience building strategies and planning roadmaps of tactics that deliver on business goals and objectives. 5+ years experience collaborating with Product and Engineering teams to oversee and evolve platform maintenance and enhancement plans to increase efficiency and create best in class customer experiences. The ideal candidate needs to be comfortable and effective leading through significant complexity and pace. A leader who can provide clear direction and foster positive team engagement in a fast-paced environment.
What's in it for you?
Diversity, Equity, Inclusion & Allyship - We strive to create an inclusive culture where every employee is empowered to reach their fullest potential, respected for who they are, and are embraced through bias-free practices and inclusive values across Scotiabank. We embrace diversity and provide opportunities for all employee to learn, grow & participate through our various Employee Resource Groups (ERGs) that span across diverse gender identities, ethnicity, race, age, ability & veterans. Accessibility and Workplace Accommodations - We value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. Scotiabank continues to locate, remove, and prevent barriers so that we can build a diverse and inclusive environment while meeting accessibility requirements. Upskilling through online courses, cross-functional development opportunities, and tuition assistance. Competitive Rewards program including bonus, flexible vacation, personal, sick days, and benefits will start on day one. Community Engagement - no matter where you choose to work from; we offer opportunities for community engagement & belonging with our various programs such as hackathons, contests, cooking with friends, Humans of Digital and much more!
Location(s): Canada : Ontario : Toronto
Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.
At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.