We are seeking a content expert to lead our brand and thought leadership content strategy. This is a newly created role that will be responsible for developing compelling, data-driven content strategies that establish Mimecast as the premier source for the cybersecurity industry on critical topics and trends. The ideal candidate has a strong background in cybersecurity content marketing, understands security concepts and solutions and can deliver accessible and engaging thought leadership narratives that build brand equity and influence future buyers, industry experts, and legislators.
What You'll Do:
Content Strategy:
• Mimecast is seeking an experienced leader to drive content strategy, editorial and production in support of the company’s thought leadership and awareness goals
• Be a member of Mimecast’s content and communications leadership team and play a key role in raising Mimecast’s profile with customers, partners, security researchers, threat intelligence community, influencers, and the broader cybersecurity ecosystem.
• Develop and lead a comprehensive content strategy aligned with Mimecast’s thought leadership and awareness goals including Human Risk Management, Threat Intelligence, Innovation, and AI.
• Develop and execute a cybersecurity-focused thought leadership content strategy aligned to key messaging value pillars that drives brand awareness, equity, and demand.
• Define integrated, multi-channel content strategies leveraging paid, earned, social and owned channels to promote key brand value pillars ensuring messaging connects to solution stories, and that content is relevant to internal stakeholders such as growth, channel, field, customer and partner marketing teams.
• Orchestrate creation, production, and publication of content directly created by the Content team, as well as content created by other key internal and external thought leaders including executive subject-matter experts, threat intelligence analysts, product marketing, and PR.
• Manage the company’s blog and overall blog strategy.
• Stay ahead of cybersecurity trends, news, and events to inform strategy and rapid response tactics.
Content Development & Execution:
• Lead the creation of high-quality content, including original and third-party commissioned research and reports, case studies, blogs, social programs, webinars, podcast, and videos.
• Develop content that addresses cybersecurity pain points, compliance challenges, and emerging threats for various audience segments.
• Optimize content for SEO, engagement, and conversion across digital platforms. Work with web and SEO teams to optimize content for search visibility and inbound user journeys.
• Manage content distribution strategies across social media, email, website, and industry publications.
Performance & Optimization:
• Define, track and report on content performance metrics to inform future strategy, content types, and themes.
• Establish KPIs to measure content effectiveness, audience engagement, and lead generation.
• Use analytics to refine content strategies and improve performance.
• Oversee content budget, vendor relationships, and external agencies as needed.
What You'll Bring:
• Strong experience in content marketing, journalism, or technical writing, with experience focused in cybersecurity or a related industry.
• Deep understanding of cybersecurity concepts, including threat intelligence, incident response, compliance, and risk management and have direct experience creating, editing, and orchestrating cyber-related content for a pureplay cybersecurity company or B2B tech companies with strong cyber portfolios.
• Proven ability to translate technical cybersecurity topics into compelling content for different audiences.
• Expertise in SEO, content distribution, and analytics.
• Exceptional writing, editing, and storytelling skills.
• Experience managing content teams and working cross-functionally and collaboratively with other content creators and subject matter experts.
• Familiarity with cybersecurity tools, frameworks, and industry regulations (GDPR, CISA, etc.).