The Creative Services Director is responsible for developing and leading the overall marketing strategy of the station, and for designing the promotions that will achieve the objectives of that strategy.

·         Provides leadership for the promotions team, and manages recruitment and development of team members

·         Plans and directs promotions and station events

·         Develops and executes promotions strategies to enhance station competitiveness      

·         Prepares budgets, makes and approves budget expenditures

·         Plans, executes and tracks revenue-generating marketing and promotional events and contests that take place on-air, online and on-site

·         Creates and reviews operational records and reports to assess the efficacy of promotions

·         Creates client promotions and promotional proposals with members of the Sales, News and Programming teams

·         Responsible for the brand identity of the stations and website

·         Supervises local commercial production

·         Maintains relationships with community partners

·         Coordinates promotion of and participation in community events

·         Maintains a calendar of community events, station initiatives, and special projects

·         Oversees the station’s on-air graphics packages and related equipment

·         Works with CBS and The CW to promote network programming and execute co-branding opportunities

·         Performs other duties as assigned

Requirements & Skills:

·         Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience

·         Fluency in English

·         Excellent communication skills, both oral and written

·         Five years’ experience in media promotions preferred

·         Valid driver’s license with an acceptable driving record

·         Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance

·         Experience establishing long-range objectives and specifying the strategies and actions to achieve them

·         Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills

·         Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment

·         Talent for writing, videography, and graphic design. Proficiency in related equipment and software.

·         Knowledge of Adobe Creative Cloud (specifically Premiere Pro, Photoshop, After Effects, and Illustrator)

·         Able to meet deadlines, prioritize assignments, and handle multiple tasks simultaneously

Physical Demands & Work Environment:

The Creative Services Director must be able to stand, sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work near others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions. In addition, the CSD must be able to lift, set up and operate equipment weighing up to 50 pounds, and be able to handle, control or feel objects, tools, or controls. Repetitive movements may be required. Work may be conducted in extremely bright or inadequate lighting conditions.