PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Lead the end-to-end digital marketing function by managing the digital activation team, collaborating with key business units, and defining tailored digital strategies.

Develop and implement seasonal digital plans to achieve performance objectives.

 

KEY RESPONSIBILITIES:

Champion data-driven and digital-first approaches across the brand to enhance consumer experience and maximize performance marketing efficiency. Oversee the development and execution of comprehensive digital campaign strategies. Align seasonal promotional planning and execution with all Brand Activation (BA) functions and business units. Collaborate with Planning & Media Activation (P&MA) and eCommerce (eCom) teams to optimize digital media strategies, including performance marketing, for effective budget utilization. Manage digital platforms, including owned social media accounts, Kakao, and the Confirmed app. Serve as the primary brand liaison for Global Digital Activation and local eCommerce leadership. Lead the creation and implementation of content best practices, ensuring alignment and knowledge-sharing with internal and external stakeholders. Stay at the forefront of emerging digital trends to inform innovative marketing strategies. Recruit, mentor, and retain top talent, fostering a high-performance culture and driving improvements in employee engagement metrics (eNPS).

 

KPI’s:

NPS (country, key city, key categories) Net Sales Compliance to MaEx guidelines Annual/Monthly MaEx Accuracy vs. RFC LE ROAS, performance marketing Acquisition and engagement at Kakao, Confirmed, and drive traffic to own social and wholesale eCom Agency performance management (annual evaluations)

 

KEY RELATIONSHIPS:

Global Digital Activation Country Planning & Media Activation, Country Brand Comms Country eCom Country IT External partners (Digital Media Owners, Performance Marketing Agencies)

 

KNOWLEDGE, SKILLS AND ABILITIES:

Strong background in digital marketing with proven leadership in team management. Analytical mindset with excellent problem-solving skills. Experience in marketing communications and sales is an asset. Demonstrated success in project management and campaign execution. Advanced proficiency in Microsoft Office applications. Expertise in employee engagement and performance management through effective coaching, training, and development. Fluency in English, with strong written and verbal communication skills.

 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

Bachelor’s degree in Business or a related field; MBA preferred. Minimum of 10 years of experience in relevant marketing fields. Demonstrated expertise in the marketing and digital ecosystem.