Responsible to lead and enhance digital presence across all platforms, including 3rd party Delivery Service Providers, 1st Party App, CRM, ecommerce web and more. Collaborates closely with cross-functional departments to ensure a cohesive and effective digital business that meets sales and profit goals. Leads team across areas of ecommerce, loyalty, CRM, and digital guest services. Develops and manages the digital marketing budget, ensuring optimal allocation of resources to achieve business objectives. 

KEY DUTIES/RESPONSIBILITIES: 

Digital Strategy Development and Execution:

Develops and implements comprehensive digital marketing strategies that achieve business goals of hitting 20% digital sales mix, 1st party app acquisition, 3P new customers, and reengaging lapsed users. Grows overall business knowledge and sales.

Oversees all digital marketing initiatives, including SEO/SEM, email CRM, loyalty programs, and third-party marketing platforms such as Uber Eats and DoorDash. Evaluates and tests new platforms.

Analyzes market trends and competitor activities and utilizes analytics tools to monitor and report on the performance of digital marketing campaigns. 

Identifies opportunities, provides actionable insights for growth and improvement and makes recommendations to improve future campaigns.

Loyalty Programs and App Management: 

Develops and manages loyalty program using Cheetah platform.

Develops segmentation of database tests setting lead measures to increase total active users.

Creates Lifetime Value metrics. 

Optimizes use of in-app exclusive menu items and offers to provide guest with continually improved experience.

Leverages opportunities to drive retention and frequency, including journeys, punch cards, challenges, badges, etc. 

Third-Party Delivery Services:

Manages relationships and marketing strategies with third-party delivery service providers such as Uber Eats, DoorDash, and EZ Caters.

Tracks and tests Sponsored listings and Promotions using Agreed ROAS methodology and adjusts strategy as needed. Applies market testing to optimize approach. 

Website and Online Presence Management:

Ensures the company’s website is optimized for user experience, SEO, and conversion.

Oversees website content updates, enhancements, and troubleshooting.

Evaluates ecommerce optimizations, uses analytics tools to identify areas to improve website traffic.

CRM:

Develops, executes, monitors and analyzes marketing campaigns (email, SMS and Push) to enhance customer engagement and retention. Tracks click-thrus and ROAS to optimize strategies and achieve business objectives.

Gift Card Program Management/ Coupon and Offer Management:

Leads relationship with gift card provider, ensuring in-store and digital sales systems are functioning.

Maintains distribution center inventory for year-round and holiday related sales.

Identifies opportunities to improve B2C and B2B gift card sales through holiday promotions and discounts.

Assists team in providing data to identify high performing offers and opportunities to improve discounting strategies.

Manages programming of discounts in back-end for processing offers via POS and for eCommerce orders.

QUALIFICATIONS:

Education – Bachelor’s degree in Marketing, Communications, Business, or a related field.

Experience – 5+ years of extensive experience in digital marketing within the restaurant industry including proven experience leading a team of digital marketing professionals.

Skills/Knowledge/Abilities 

Strong understanding of digital marketing channels, tools, and best practices.

Proficient in using analytics tools (e.g., Google Analytics) to drive data-driven decision-making.

Experience with loyalty program platforms like Cheetah/Marigold, app marketing and management, and third-party marketing platforms like Olo and EZ Cater.

Excellent communication, leadership, and project management skills.

Creative thinker with a passion for innovation and continuous improvement.

Proficient knowledge of personal computers and Microsoft Office 365 (i.e., Word, Excel).

Demonstrates integrity and ethical behavior.

Physical Requirements: Ability to hear/speak clearly in person and on the telephone. Ability to operate a personal computer. 

REASONABLE ACCOMMODATION: 

Jack in the Box, Inc. and its affiliates will make reasonable accommodations to allow a qualified individual with a disability to enjoy equal employment opportunities and to perform the essential functions of the job. This position description should be applied accordingly. This description of duties is not intended to be all-inclusive or to limit management’s discretion to assign other duties or responsibilities as necessary.

Jack in the Box Inc. offers a competitive salary and Total Rewards package that includes: medical, dental, vision, Health Savings Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.

Our culture is fun and innovative – ‘Work Happy’ with us!

The range for this position is $140,000 - $200,000 and is based on an employee located at our corporate headquarters in San Diego. If the candidate is hired in a different city to work remote, we will apply a geographic pay differential based on the cost of labor in the market in which the employee