HomeServe USA, a Brookfield Infrastructure Group portfolio company is a Great Place to Work, and while we’re biased, we’re not just saying that. We’re proud to have been certified as a Great place to Work the last five years. What does HomeServe do and what makes it so great? Well, we’re glad you asked! 

We put people at the heart of everything we do. That’s priority number one for all of us. For the nearly 5 million customers we serve, that means being there when they have an emergency home repair need, such as getting their a/c working, clearing their clogged pipes, or fixing broken electrical systems. With over 1,300 municipal and utility partners, that means providing their customers with access to affordable home repair plans, making it easier, faster and less expensive to have their home repair needs met. And for the more than 1,500 people working alongside us, it means fostering a rewarding, inclusive and challenging career experience that we think is second to none. At HomeServe, everyone is welcome. We know that having diverse teams has a positive impact on our work and ultimately helps us better serve our customers. 

No matter your role at HomeServe, you’re part of a growing team that’s working to make home repairs and improvements easy.    

Position Overview: 

The Director, HVAC Marketing, reporting to the Sr. Vice President of HVAC Strategy and Growth, is a key leadership role responsible for driving the marketing growth engine within the HVAC division for on demand services including installations, repairs and tune ups. This position will work closely with GMs and other stakeholders to align marketing efforts with depot capacity, develop and implement new repair and installation offers, and ensure that marketing strategies effectively respond to changing weather conditions and market dynamics to fill demand. 

This leader will be responsible for shaping the overall HVAC marketing strategy including offline and online efforts, balancing high-level strategic thinking with hands-on execution in local markets. They will manage and develop a team of both local and remote marketing professionals, ensuring effective leadership and coordination. The role will have a significant impact on the division’s revenue growth and profitability through strong marketing execution and offer development. 

Responsibilities: 

Develop and oversee HVAC brand strategy, messaging, and activation efforts to drive conversions across marketing channels for the four local HVAC brands: HomeServe Heating and Cooling, UGI Heating, Cooling and Plumbing, PSEG Worry Free, and South Jersey Energy Services Plus. Oversee the planning and execution of digital and offline marketing campaigns, exploring new grassroots tactics to improve the marketing funnel. Conduct performance analysis to identify trends and optimize customer acquisition strategies. Manage the annual marketing budget, create monthly forecasts, and identify opportunities or risks. Collaborate with GMs and internal teams to review KPIs and recommend actions for improved marketing performance. Oversee the digital experience strategy, enhancing the web customer journey and ensuring brand consistency to boost conversions including maximizing the value of Google LSA. Partner with the call center team to analyze customer interactions, improve booking rates, and increase customer satisfaction. Understand local market competition and develop strategies to grow market share and differentiate the business. Test and develop new marketing strategies, creative, customer propositions aimed at improving engagement with key customer segments. Manage and develop direct reports, providing strategic guidance and leadership across on-demand initiatives. Create and implement social media and Google review strategies to strengthen brand presence. Oversee documentation and standardization of marketing processes and train team on best practices. Collaborate effectively across marketing teams to ensure campaigns are executed smoothly and efficiently.

Job Requirements: 

Bachelor's degree or equivalent experience. Minimum of 10 years of experience in similar role with knowledge of home services marketing or comparable service industry sector. Experience in leading teams consisting of local and remote team members. Experience with omni-channel marketing including digital (e.g., pay per click, email, social, web) and traditional offline marketing such as direct mail, TV, and radio. Mail marketing experience is a plus. Strategic thinker who can influence business leaders to develop new and innovative process improvements. Strong analytical, verbal and written communication and interpersonal skills. Well organized, detail oriented with the ability to work under pressure, meet deadlines and the ability to multi-task and prioritize tasks.. Competency in MS Excel, MS Powerpoint, MS Word, and MS Outlook. Strong work ethic and willingness to take ownership. Ability to work independently. Ad-hoc responsibilities as assigned. Travel up to 10% as needed.

Minimum Physical Requirements:  

The physical demands described represent those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions of the position for which they work. While performing the duties of this position, the employee is regularly required to listen, talk and hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone.  The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually moderate to low. 

In return, We offer:  

Competitive compensation Career development and advancement opportunities Casual attire throughout the week Friendly, open and team oriented work atmosphere Excellent benefits including generous medical, vision, dental and life & disability insurance 401(k) plan with a company match Eligibility to enroll in up to two HomeServe coverage plans paid for by the company

Salary Range: $136,363 to $181,817 

Bonus Potential: 20%  

 

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to seniority, merit, geographic location where the work is performed, education, experience, travel requirements for the job, and/or other business and organizational needs.   

HomeServe USA is an equal opportunity employer.    

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