Job Description

Do you crave fresh thinking and disrupting the status quo?

Our organization has an opening for a deeply curious, self-motivated, and inspiring candidate who has the proven ability to identify consumer trends and influence action to join our growing Consumer Insights & Analytics team. This leader will be responsible for driving consumer centric decision making to help formulate and execute our learning agenda.

Join us as Director, Insights & Analytics for the Crackers Category (including Ritz) at Mondelez! Partner closely with our marketing and key business teams to unlock profitable growth through deep consumer and shopper understanding and actionable insights.

Location: East Hanover, NJ (Hybrid)

Profile Summary

This is a leadership role accountable for all insights and analytics for the Cracker & Multi-pack Biscuit categories with a primary focus on making a tangible impact on the business. This leader will have responsibility of the analytics & insights for the Cracker category and will deliver holistic, data-driven, category and brand-level insights and action plans that have clear business actionability. The Director should proactively identify business opportunities and offer solutions based on her/his deep understanding of category and consumer insights by leveraging analytics that holistically combine all internal, external and syndicated data sources. The key success driver for this role is to provide a tangible and measurable business impact by leveraging various quantitative and qualitative research, leveraging/integrating of advanced analytics capabilities that feed into the development and execution of strategies that drive the category.

Key responsibilities:

Holistic Business Understanding and Thought Leadership

Single point leader responsible for the application and integration of all US data, insights, capabilities and knowledge to drive the Cracker business strategies and plan. Manages complex business issues and helps the team set strategic direction.  Acts as a business leader and partner, not just a market research specialist. Uses knowledge of key macro trends, leads understanding of consumer, market and competitive landscape and leverages multiple internal, external and syndicated data sources to proactively diagnose business performance and address focused business issues.Leads and applies understanding of brand/marketing fundamentals to assess category drivers, copy quality, brand health, consumer behavior and assists in category/brand strategies development. Integrates media tracking and advanced analysis (MMM) with brand health understanding and consumer media consumption understanding to assist and recommend optimum marketing and media strategies.Identifies nascent trends that will impact our categories by leveraging ‘real-time’ data and contemporary analytics.

Leading Business Reviews

Diagnose business performance to achieve short-term and long-term financial goals. Specifically leverage syndicated data, Nielsen Data (POS, Panel etc), Receipt data, Customer Data (Luminate, 84.1 etc) and lead monthly business performance analysis that includes proactively highlighting issues and recommending potential solutions.Effectively guides cross-functional team members to an objective viewpoint and influences leadership in the implementation of action steps to drive the business. Communicates complex issues with impact and clarity. Maintains a constructive approach to conflict.

Consumer Insights Leadership

Ensures that the team uses a broad range of contemporary research and analytics tools / resources / processes to assess business issues. Evaluates and incorporates new/emerging research tools that provide increased consumer insight and business growth; Acts as a consumer expert and leader of research design and interpretation of results.Interpret and pragmatically translates research learning into feasible business building action steps and ensures alignment with key business partners (including brand marketing, sales strategy and top tier customer teams).Leads and guides a team of Insights & Analytics professional across the category.

You're the perfect fit if you:

10+ years experience in Insights, Analytics, Strategy roles in CPG.Proven track record of driving business by leveraging insights and analytics.  Demonstrates ability to influence cross-functional and upper management to impact decision-makingOutstanding communication skills; Ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and conciselyData pulling, analysis, and visualization skills are a mustTechnical market research and analytical expertise in a range of quantitative and qualitative ad hoc research techniques and syndicated business analyses, including the role of AI and GenAI in insights. A Bachelor's degree is required; Post-graduate degree or equivalent in Market Research, Social Sciences or Statistics is preferred.

Travel:

Up to 20% travel

No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, we produce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and  Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.  

Mondelēz Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

Job Type

Regular

Brand Building insights

Insights