The Patient Upstream Marketing Director is responsible for leading upstream marketing efforts for the Patient segment, including identifying and socializing market and customer insights, informing and guiding the development of integrated, patient-centric solutions, and supporting the annual operating plan process and long-term strategic plan for patient marketing. This role will collaborate closely with IT, CX, Digital, and Market Research teams. This position reports to the Sr. Director Patient Marketing and may be based remotely within the US or may follow a hybrid schedule in our Secaucus, NJ HQ location.

Align Solutions with Market Needs:Maintain a deep understanding of patient needs, behaviors, trends, and drivers to inform strategic marketing initiativesBuild relationships, partner, and serve as the primary liaison with the Digital Center of Excellence (DCOE), IT, and Business LeadersLead identification, understanding, and socialization of voice of customer insights as well as market dynamics and drivers.Drive Innovation:Fuel solution development with insights into market gaps and patient pain pointsLead the identification of new or enhancement of existing solution opportunities, including the development of business opportunity proposalsEnsure early-stage alignment with IT and DCOE CRM teams; as their liaison, provide input and guide development during the solution build processLead the marketing aspects of the CRM strategy, roadmap, and implementationServe as the customer experience liaison with cross-functional partners including IT and Business LeadersStrategic Planning:Inform key decisions on positioning, pricing, and market strategies to maximize ROIDistill market research and customer data to inform strategic planning Support the annual operating plan process for the patient teaDevelop the 3 year patient roadmap inclusive of IT and non IT projects that support patient team goals Own buyers' journey, buyer personas, and value proposition efforts Market Responsiveness:Facilitate quick adaptation to changing market conditions, maintaining competitive advantageCollect, update, and socialize competitive intelligence and analysisSupport other customer teams’ major strategic initiatives with patient thought leadershiAdvise downstream patient marketers on resources needed to support the patient experienceSustain Long-Term Growth:Focus on long-term trends, ensuring ongoing success and relevance in the marketSupport the development of the long-term strategic plan for the patient segment

Qualifications

Bachelor’s Degree is required, Business Degree preferredMinimum 10+ years success in a patient or consumer marketing role with 5+ years in a strategy role; experience marketing in highly regulated industries preferred Up to 20% business travel requiredTeam oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environmentExcellent project management skills, including management of agencies and vendors to ensure executionSuperior storytelling and communication skills including ability to develop superior slide presentations and deliver formal business presentations Initiative – ability to independently problem solve and find resolutionsSuperior strategic thinking and analytical skills to synthesize market/customer insights into prioritized business opportunities; strong capabilities in analyzing data to demonstrate quantifiable opportunities or results

Competencies

I: Creativity; Decision Quality; Dealing with Ambiguity; Perspective; Strategic AgilityII: Priority Setting; Planning; Directing OthersIII: Command; Managerial Courage; Conflict ManagementIV: Perseverance; Action-Oriented; Drive for ResultsV: Presentation Skills; Comfort around higher management; Political SavvyVI: Customer Focus; Motivating Others; Negotiating; Composure; Dealing with Paradox

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets