ADTRAV Travel Management, founded in 1977, has over four decades of experience in managing corporate, government, vacation, group, meetings, and incentive travel programs across the United States. We have experienced steady growth throughout our history and are currently ranked as one of the top business travel management companies in the country.

ADTRAV is seeking a Director, Marketing to be responsible for the execution of marketing activities across the company, including the development of strategic plans for brand management, communication, sales and department support, and digital strategy and execution. This position facilitates and executes the company’s strategy through building alignment and developing the capabilities of direct and indirect reports.  

NOTE: This position is required to be in Birmingham, AL or within one-hour of our Birmingham, AL office. The Director, Marketing must be able to come into our office as needed for meetings/events. 

Essential Duties and Responsibilities include the following: 

Work collaboratively with the CCO to develop and implement comprehensive marketing plans and strategies to drive engagement and sales. Provide day-to-day leadership, including coaching and training, to the Marketing team. Set goals and objectives for the team and provide guidance on how to achieve to ensure they know what is expected in their position and in the company. Collaborate with senior leadership, sales, product, and other teams to align marketing goals and develop growth plans.Develop branding strategies to enhance the company's image. Ensure all marketing materials align with corporate identity and brand guidelines.Oversee the development of marketing materials, marketing campaigns, and communication/public relations. Optimize digital marketing strategies including SEO, social media, and email campaigns.Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights and approaches for the Marketing team.Manage the marketing budget and allocate resources effectively.Identify ways to improve and streamline processes to drive results faster, more efficiently, and with greater impact.Share knowledge across departments and promote continuous process improvement. Develop, report and act upon identified improvement opportunities throughout the organization’s marketing activities.Plan and manage marketing events, trade shows, and promotional activities.Plan and track complex marketing campaign launches that include coordination of internal and external resources. Develop milestones and schedules for projects, ensuring alignment; manage to, and deliver on, agreed-upon deadlines.Become the organization’s agent towards external parties such as media, stakeholders, vendors, partners and potential clients and build strategic partnerships.Review work of direct reports and key decisions to ensure company objectives and timelines are achieved as well as the execution of programs are accomplished. Track KPIs to measure the impact of marketing strategies and initiatives.Develop, mentor, and lead employees to foster an environment of teamwork and accountability. Provide constructive feedback and identify areas of improvement for team and work to develop objectives to meet these needs.Conduct weekly individual and team meetings.Conduct performance appraisals and disciplinary documentation on team, in accordance with HR policies and procedures. Participate in the recruiting process by interviewing and selecting new employees. Be knowledgeable and trained in direct reports duties and be able to perform the job functions as needed. Travel to industry tradeshows, meetings and events as needed. Create and update departmental policies. Utilize various internal and external applications. Develop in-depth expertise with all ADTRAV products and services. Become knowledgeable in ADTRAV's industry and customer base and maintain vast knowledge of ADTRAV’s competition.Represent ADTRAV by embracing the company values and maintaining effective working relationships with employees, partners, vendors, and clients. Adhere to company policies and procedures. Other duties as assigned. 

Qualifications: 

Bachelor’s degree in Marketing or related field required; equivalent experience may be considered. At least 10 years of broad marketing experience in B2B and B2C, with a minimum of 2-5 years’ experience managing a team. Experience in the travel or hospitality industry is preferred. Experience in digital marketing channels such as SEO, social media, and email marketing.Thorough understanding of market developments and research and marketing strategies, trends, and practices. Proven ability to manage marketing budgets and resources.Experience with Microsoft Office suite (Outlook, Word, Excel).Experience working with CRM, content management, and project management tools. Proficient with Adobe Creative Suite. Experience presenting to large groups and senior level management. Proven ability to build lasting, strong relationships with company stakeholders and influence others to achieve objectives. Superb critical thinking and problem-solving skills. Able to find solutions to meet key stakeholders needs. Hands-on, highly organized and directed leader. Highly initiative-taking leader, able to manage multiple tasks/responsibilities, both strategic and tactical, in a fast-paced environment and with minimal supervision.  Proven experience developing high-performing teams and providing effective coaching and mentoring. Analytic and decisive with ability to prioritize and communicate objectives. Exhibits leadership traits to motivate, communicate, and provide feedback. Exercises discretion and judgment when providing feedback, guidance, clarification, and disciplinary action. Excellent time-management and organizational skills, with a proven ability to meet deadlines and work well under pressure. Ability to communicate ideas and concepts clearly and concisely, while also being open to receive feedback and direction as needed.Able to work collaboratively with different departments, managers, and clients to execute business objectives.Excellent English written and verbal communication skills, appropriate for copywriting, business proposals and client-facing marketing messages. Strong attention to detail with emphasis on accuracy and quality.Able to present a professional and positive demeanor with internal and external customers/clients and work cooperatively. Ability to work remotely and meet the company home-office requirements.  Able to sit and work at a computer for extended periods of time, without leaving the work area.Able to work outside of normal business hours, including nights and weekends, during company meetings and events.  Able to travel up to 30% to attend tradeshows, meetings, and events as needed. Able to maintain confidentiality of company and client information. Able to successfully pass a credit, criminal, and/or employment reference background check. 

ADTRAV Corporation an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.