Temple University's Strategic Marketing and Communications Department is searching for a Director, Marketing Insights and Analytics
Salary Range\: $100K - $110K
A variety of important factors are reviewed by HR when considering salary, including job duties, the applicant’s education and experience, all relevant internal equity considerations, department budget, and funding source.
Become a part of the Temple family and you will have access to the following\:
Hybrid Work Schedule
Full medical, dental, and vision coverage
Paid time off
11 Paid Holidays (including the day after Thanksgiving & winter break)
Tuition remission - eligible employees and their dependents can obtain a degree TUITION FREE
A generous retirement plan and so much more
Position Summary
Reporting to the Executive Director of Strategy, Insights and Operations, the Director of Marketing Insights and Analytics is responsible for leading the Insights, Analytics, UX and Market Research functions within the division of Strategic Marketing and Communications. The Director will develop, refine and oversee an advanced analytics and insights-driven operation to shape marketing and communications strategies in support of strategic objectives and goals of the division. This role will be responsible for defining KPIs, key conversations and benchmarks to build appropriate dashboards to be utilized to generate reports that translate data and insights into actionable strategies to drive success. Over time, these insights will inform predictive modeling and business intelligence strategies to be led by this role. Performs other duties as assigned.
IMPORTANT NOTE\: A Cover letter is required with this submission.
Required Education and Experience
* Bachelor’s degree
* At least 5 years of directly related experience in data analytics, insights or related fields.
* At least 4 years in a leadership role.
* An equivalent combination of education and experience may be considered.
Required Skills and Abilities
* Proficient in the Microsoft Office suite of products.
* Proven leader and collaborator who works to unify teams across functions.
* Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work.
* Superior organizational skills - must be able to effectively prioritize and meet deadlines.
* Ability to quickly acclimate to different environments and are open to new processes and technologies.
* Self-directed with a solutions-oriented attitude; values and inspires a positive work environment.
* Ability to work within a continuous improvement environment; able to receive feedback with a positive attitude and a commitment to personal accountability.
* Strong interpersonal and problem-solving skills with the ability to work and collaborate with colleagues and campus partners.
* Brings diplomacy and collegiality to capably address challenges; willingness to tackle issues and collaboratively resolve them.
* Strong attention to detail and ability to utilize data and insights to determine decisions.
* Ability to work well under pressure.
* Demonstrated ability to effectively and collaboratively work as part of a cross-functional team.
* Ability to work independently and efficiently.
* Demonstrated excellent organizational time management skills.
* Aligns team strategy and deliverables with divisional objectives.
* Ability to handle confidential matters with discretion.
* Strong ability to monitor the work of others, mentor staff, and manage performance through regular feedback.
* Promotes a culture of high performance and continuous improvement.
Preferred Education and Experience
* Prior experience in Higher Education and enrollment analytics.
Essential Functions
* Stewards, develops, and cultivates a data first, user-centered, market informed approach to all marketing and communications strategies and deliverables across the division and the university.
* Oversees the development of comprehensive metrics and research plans by key audiences and/or channels to actively monitor and synthesize data into insights to inform and optimize marketing and communications strategies.
* Designs and implements advanced analytics frameworks to evaluate the performance of marketing and communications activities including, but not limited to, brand sentiment analysis, web performance, media relations monitoring, advertising, internal communications and user related data.
* Manages external vendor relationships and contracts related to business intelligence, data and insights.
* Partner with teams across the division to ensure the consistent integration of research and analytics into broader marketing and communication strategies.
* Collaborates with partners across campus on data and insights related projects, workflows and analysis.
* Identifies and implements cutting-edge analytics tools and platforms to enhance reporting accuracy and efficiency, keeping abreast of trends in data science and communication technology.
* Establishes and maintains policies and procedures for data and research operations including intake/requests and execution workflows.
Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.
Compliance Statement\: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.
Temple University's Annual Security and Fire Safety Report contains statistics, policies, and procedures related to campus safety. Go here to review\: https\://safety.temple.edu/reports-logs/annual-security-report
You may request a copy of the report by calling Temple University’s Campus Safety Services at 215-204-7900.
This position is assigned a hybrid work arrangement (on-campus and remote), the duration of this hybrid work arrangement is at the discretion of Temple University and the Department.
*Temple University's Strategic Marketing and Communications Department is searching for a Director, Marketing Insights and Analytics
Salary Range\: $100K - $110K
A variety of important factors are reviewed by HR when considering salary, including job duties, the applicant’s education and experience, all relevant internal equity considerations, department budget, and funding source.
Become a part of the Temple family and you will have access to the following\:
Hybrid Work Schedule
Full medical, dental, and vision coverage
Paid time off
11 Paid Holidays (including the day after Thanksgiving & winter break)
Tuition remission - eligible employees and their dependents can obtain a degree TUITION FREE
A generous retirement plan and so much more
Position Summary
Reporting to the Executive Director of Strategy, Insights and Operations, the Director of Marketing Insights and Analytics is responsible for leading the Insights, Analytics, UX and Market Research functions within the division of Strategic Marketing and Communications. The Director will develop, refine and oversee an advanced analytics and insights-driven operation to shape marketing and communications strategies in support of strategic objectives and goals of the division. This role will be responsible for defining KPIs, key conversations and benchmarks to build appropriate dashboards to be utilized to generate reports that translate data and insights into actionable strategies to drive success. Over time, these insights will inform predictive modeling and business intelligence strategies to be led by this role. Performs other duties as assigned.
IMPORTANT NOTE\: A Cover letter is required with this submission.
Required Education and Experience
* Bachelor’s degree
* At least 5 years of directly related experience in data analytics, insights or related fields.
* At least 4 years in a leadership role.
* An equivalent combination of education and experience may be considered.
Required Skills and Abilities
* Proficient in the Microsoft Office suite of products.
* Proven leader and collaborator who works to unify teams across functions.
* Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work.
* Superior organizational skills - must be able to effectively prioritize and meet deadlines.
* Ability to quickly acclimate to different environments and are open to new processes and technologies.
* Self-directed with a solutions-oriented attitude; values and inspires a positive work environment.
* Ability to work within a continuous improvement environment; able to receive feedback with a positive attitude and a commitment to personal accountability.
* Strong interpersonal and problem-solving skills with the ability to work and collaborate with colleagues and campus partners.
* Brings diplomacy and collegiality to capably address challenges; willingness to tackle issues and collaboratively resolve them.
* Strong attention to detail and ability to utilize data and insights to determine decisions.
* Ability to work well under pressure.
* Demonstrated ability to effectively and collaboratively work as part of a cross-functional team.
* Ability to work independently and efficiently.
* Demonstrated excellent organizational time management skills.
* Aligns team strategy and deliverables with divisional objectives.
* Ability to handle confidential matters with discretion.
* Strong ability to monitor the work of others, mentor staff, and manage performance through regular feedback.
* Promotes a culture of high performance and continuous improvement.
Preferred Education and Experience
* Prior experience in Higher Education and enrollment analytics.
Essential Functions
* Stewards, develops, and cultivates a data first, user-centered, market informed approach to all marketing and communications strategies and deliverables across the division and the university.
* Oversees the development of comprehensive metrics and research plans by key audiences and/or channels to actively monitor and synthesize data into insights to inform and optimize marketing and communications strategies.
* Designs and implements advanced analytics frameworks to evaluate the performance of marketing and communications activities including, but not limited to, brand sentiment analysis, web performance, media relations monitoring, advertising, internal communications and user related data.
* Manages external vendor relationships and contracts related to business intelligence, data and insights.
* Partner with teams across the division to ensure the consistent integration of research and analytics into broader marketing and communication strategies.
* Collaborates with partners across campus on data and insights related projects, workflows and analysis.
* Identifies and implements cutting-edge analytics tools and platforms to enhance reporting accuracy and efficiency, keeping abreast of trends in data science and communication technology.
* Establishes and maintains policies and procedures for data and research operations including intake/requests and execution workflows.
Temple University is committed to a policy of equal opportunity for all in every aspect of its operations, including employment, service, and educational programs. The University has pledged not to discriminate on the basis of age, color, disability, marital status, national origin or ethnic origin, race, religion, sex (including pregnancy), sexual orientation, gender identity, genetic information or veteran status.
Compliance Statement\: In the performance of their functions as detailed in the position description employees have an obligation to avoid ethical, legal, financial and other conflicts of interest to ensure that their actions and outside activities do not conflict with their primary employment responsibilities at the institution. Employees are also expected to understand and be in compliance with applicable laws, University and employment policies and regulations, including NCAA regulations for areas and departments which their essential functions cause them to interact.
Temple University's Annual Security and Fire Safety Report contains statistics, policies, and procedures related to campus safety. Go here to review\: https\://safety.temple.edu/reports-logs/annual-security-report
You may request a copy of the report by calling Temple University’s Campus Safety Services at 215-204-7900.
This position is assigned a hybrid work arrangement (on-campus and remote), the duration of this hybrid work arrangement is at the discretion of Temple University and the Department.