Job Description

Community Health Systems is one of the nation’s leading healthcare providers. Developing and operating healthcare delivery systems in 40 distinct markets across 15 states, CHS is committed to helping people get well and live healthier. CHS operates 71 acute-care hospitals and more than 1,000 other sites of care, including physician practices, urgent care centers, freestanding emergency departments, occupational medicine clinics, imaging centers, cancer centers and ambulatory surgery centers.

Summary:

This position reports to the CHS Marketing Vice President. The traditional media buyer develops, negotiates, and manages placement strategies for OOH, print, broadcast and direct mail to efficiently target select audiences on behalf of affiliated hospitals/networks. This position works in tandem with CHS Creative Services and Regional Marketing Directors.

Essential Duties and Responsibilities:

Identifies, evaluates and recommends traditional advertising strategies in collaboration with Regional Marketing Directors and/or hospital marketing leaders, including assistance with traditional media budget developmentBuilds and maintains positive relationships with media vendors in order to negotiate and execute cost-effective and value-added campaigns/placements to reach key target audiences within approved budgets and timelinesOversees the day-to-day tasks of campaign management including insertion orders, contract initiation/renewal/termination, media fulfillment confirmation, invoice discrepancies, “make goods,” POVs, media proposal evaluation, and competitive media reportsUtilizes CHS project management system to traffic and manage media placement in cooperation with other team members, and works closely with department administrative assistant to ensure accurate invoices and on-time vendor paymentsServes as the media buying expert within CHS with the ability to communicate placement strategy with stakeholders, ensure appropriate ad tracking set-up and implementation, create recurring and ad hoc reports for ad performance, and to train/manage CHS Marketing team members for media buying support

Minimum Qualifications:

Required Education: Bachelor’s degree

Required Experience: 10+ years direct media buying

Physical Demands:

In order to successfully perform this job, with or without a reasonable accommodation, the following are outlined below:

The Employee is required to read, review, prepare and analyze written data and figures, using a PC or similar, and should possess visual acuity.The Employee may be required to occasionally climb, push, stand, walk, reach, grasp, kneel, stoop, and/or perform repetitive motions.The Employee is not substantially exposed to adverse environmental conditions and; therefore, job functions are typically performed under conditions such as those found within general office or administrative work.