Job Title: Director, NA Gen Meds and Launch Omnichannel Orchestration Lead

Location: Bridgewater, NJ

About the Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication. 

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.  

The NA GTMC OC team has been created to: 

Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes  

Free up capacity in marketing teams to focus on brand and content strategy 

Accelerate and standardize omnichannel operations processes 

Improve sharing of best practice 

Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts 

Realize efficiencies and economies of scale across the North America and Global marketing organizations 

The NA Gen Meds and Launch Omnichannel Orchestration Lead role is accountable for overseeing the team and key processes that transform Gen Med brand’s customer engagement plans into high performing HCP and Patient omnichannel campaigns, with a focus on speed-to-market, innovative capabilities, and continuous improvement. The team of Orchestration leads will be the brands’ essential partners in getting the right message to the right customer via the right channels at the right time. 

Main Responsibilities:

Execute a comprehensive analytics-driven Omnichannel Orchestration strategy, aligned with key stakeholders and driving to the wider Omnichannel vision 

Manage a team of Orchestration Leads to drive effective pull through of customer engagement plans into a comprehensive, analytics-driven omnichannel campaign 

Collaborate with orchestration analytics colleagues to integrate data insights relevant to orchestration objectives 

Develop and drive a mechanism to identify, prioritize, and coordinate delivery of omnichannel capability initiatives, prioritizing initiatives that drive significant value for brands and align with the wider omnichannel vision  

Work with web, media, social, print, and other channel colleagues to create effective content pull through processes, ensuring fast speed-to-market  

Maintain a clear line of sight to Sanofi’s US customers, ensuring that actionable customer insight is fed into key marketing decisions, and monitoring Sanofi’s collective marketing outreach to customers and segments 

Ensure continuous monitoring and adaptation of omnichannel campaigns to achieve marketing objectives, advising brands on effective tactical shifts 

Advise brands on the development of their customer engagement strategies and plans, ensuring seamless pull through to orchestration and helping brands achieve the highest return on marketing investment  

Design and deploy new analytics-driven capabilities that enable personalized interactions at every stage of a customer journey 

Manage key third parties and external vendors to ensure sufficient capability and capacity to execute brand omnichannel campaigns, and to explore new, innovative capabilities 

Support any orchestration needs for launch brands within the Gen Meds portfolio, including the establishment of key processes and the upskilling of new launch marketing teams 

Ensure the sharing of best practice between brand campaigns, and between brands and BUs 

Collaborate with global colleagues on the pull through of derivative content 

Support the onboarding and upskilling of North America and offshore colleagues 

Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities 

Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes 

Contribute to knowledge sharing and upskilling programs 

Support the delivery of key transformation programs 

Drive excellent working relationships with agency and vendor partners 

Drive cultural change through the championing of an agile, customer-oriented mindset 

About You

Skills: 

Ability to lead and inspire a high performing, technical, service-oriented team 

Operating model development, especially process improvement 

Continuous optimization mindset, constantly looking for further improvements without disrupting quality or speed to market 

Deep knowledge and understanding of omnichannel marketing principles 

Understanding of general marketing tactics, processes, and requirements for execution of tactics 

Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment 

Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization 

Excellent verbal and written communication skills 

Collaborative, high energy team player 

Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi 

Work Experience: 

Bachelor's degree in business, marketing, or technology, or equivalent experience 

7+ years of experience in omnichannel or digital marketing execution, with majority of that experience in pharmaceutical, life sciences, or biotech preferred 

5+ years of experience in leading by influence and achieving results in a matrix-driven, multi-functional organization 

3+ years of experience in a leadership role of a high performing, multi-functional team 

Experience managing external vendors 

Excellent project management and change management skills, in a multi-priority environment 

Why Choose Us?

Bring the miracles of science to life alongside a supportive, future-focused team.

Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

US and Puerto Rico Residents Only

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.