Job Title: Director, NA Omnichannel Analytics

Location: Cambridge, MA, Bridgewater, NJ

About the Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

Unlock true cross-brand omnichannel marketing capability and integrating innovations that accelerate brand marketing outcomes

Free up capacity in marketing teams to focus on brand and content strategy

Accelerate and standardize omnichannel operations processes

Improve sharing of best practice

Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts

Realize efficiencies and economies of scale across the North America and Global marketing organizations

The Director, NA Omnichannel Analytics role is responsible for monitoring, analyzing, and communicating overall omnichannel performance in North America, providing timely, actionable insight to colleagues on the performance of campaigns, and identifying opportunities to enhance campaign effectiveness and channel performance.

Main Responsibilities:

Manage a team of analytics resources to provide insights to omnichannel colleagues and brand marketing teams on the performance of Sanofi’s channels in North America

Conduct data analytics to help colleagues understand the current performance of Sanofi’s campaigns

Design, implement, and report on media testing, identifying key insights to improve marketing through Sanofi’s media channels

Support the gathering and reporting of key performance indicators (KPIs), and conducting analysis to support media colleagues in identifying opportunities for performance improvement

Design and develop reporting processes that provide analytics inputs to

Support the onboarding and upskilling of North America and offshore colleagues

Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities

Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes

Contribute to knowledge sharing and upskilling programs

Support the delivery of key transformation programs

Drive excellent working relationships with agency and vendor partners

Drive cultural change through the championing of an agile, customer-oriented mindset

Skills:

Deep expertise in Machine Learning, Artificial Intelligence, Predictive Modelling, and other analytical techniques in a pharmaceutical marketing context

Deep familiarity with the US media landscape

Familiarity with current relevant regulations, how these impact web marketing strategies, and maintaining awareness of any relevant evolution in the regulatory landscape

Deep knowledge and understanding of omnichannel marketing principles

Understanding of general marketing tactics, processes, and requirements for execution of tactics

Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment

Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization

Excellent verbal and written communication skills

Collaborative, high energy team player

Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi

Work Experience:

Bachelor’s degree in computer science, statistics, mathematics, or equivalent experience

7+ years of experience of conducting data analytics using multiple programming languages (R, SAS, Python…)

Proven experience scoping, conducting, and synthesizing analysis for senior, non-technical leadership

Experience working in matrixed teams, collaborating cross-functionally

Experience in working in a regulated industry, pharmaceutical industry preferred.

Why Choose Us?

Bring the miracles of science to life alongside a supportive, future-focused team.

Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs and at least 14 weeks’ gender-neutral parental leave.

BRIDGEWATER, NJ ONLY – Office Location Update​

Sanofi's Bridgewater, NJ office is scheduled to relocate to Morristown, NJ on or around March 24, 2025 and this role will then be based in Morristown, NJ.​

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

US and Puerto Rico Residents Only

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.