Job title: Director, Omnichannel Media

Location: Bridgewater, NJ

About the Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

Unlock true cross-brand omnichannel marketing capability and integrate innovation that accelerates brand marketing outcomes

Free up capacity in marketing teams to focus on brand and content strategy

Accelerate and standardize omnichannel operations processes

Improve sharing of best practice

Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts

Realize efficiencies and economies of scale across the North America and Global marketing organizations

The NA Omnichannel Media Lead role is a key player in the wider Web and Media Personalization Team. The lead oversees a team of Media experts, ensuring close collaboration with other channel colleagues to ensure a unified and innovative set of omnichannel capabilities is available for brand marketing campaigns.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

Overseeing the media team, coordinating media strategy and buying for all of Sanofi’s brands in the US

Providing input to individual brands’ marketing strategies and campaign plans, ensuring an effective, modern marketing journey for Sanofi’s customers across multiple channels

Overseeing Sanofi’s media agencies, ensuring efficient and effective media buying on behalf of Sanofi

Agreeing, measuring, monitoring, and reporting on metrics that measure the performance of Media channels

Driving improved media execution processes, improving marketing performance against agreed metrics and targets

Ensuring the sharing of best practice across brands

Staying up-to-date on the latest innovations in the Media space, and advising on the integration of these capabilities where they align with Sanofi’s wider objectives

Support the onboarding and upskilling of North America and offshore colleagues

Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities

Collaborate proactively with OC Ops and other colleagues on improvements to day-to-day marketing operations processes

Contribute to knowledge sharing and upskilling programs

Support the delivery of key transformation programs

Drive excellent working relationships with agency and vendor partners

Drive cultural change through the championing of an agile, customer-oriented mindset

About You

Skills:

The ideal candidate will have experience leading media operations at an agency or advertiser and will have demonstrated experience in building complex processes and new ways of working.

10 + years’ experience in paid media; agency and/or advertiser experience in either area preferred.  Pharma media experience, touching on a diverse set of conditions, disease states, and audiences (such as Consumer, HCP, Payer, etc.)

Ability to track and manage large, complex initiatives requiring the input of multiple stakeholders.

Ability to listen to and understand fully the needs of internal and external stakeholders and in turn develop thoughtful solutions.

Demonstrated experience leading the onboarding, implementation, and upkeep of media and marketing tech platforms and tools

Demonstrated direct team leadership experience, and experience leading indirect teams through influence.

Annual Budgeting

Vendor oversight and management

Deep knowledge and understanding of omnichannel marketing principles

Understanding of general marketing tactics, processes, and requirements for execution of tactics

Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment

Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization

Excellent verbal and written communication skills

Collaborative, high energy team player

Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi

Work Experience:

Bachelor's degree in business, marketing, or technology, or equivalent experience 

Minimum of 10 years’ experience in US Media, preferably at a large pharmaceutical organization

In-depth understanding of industry trends

Minimum 5+ years experience leading a large team (8 or more people)

Demonstrated experience of managing a large Media budget ($15m+), driving value from agencies

Stakeholder engagement across multiple functions 

Story telling skills to communicate vision, and develop communications plan with clear and concise messages   

Pharmaceutical and/ or vaccine experience preferred 

Experience working in Agile team environment 

Experience in working in a regulated industry 

Experience managing external vendors 

Proven ability to manage multiple high priority projects at once 

Demonstrated ability to work in a complex, matrixed environment 

Why Choose Us?

Bring the miracles of science to life alongside a supportive, future-focused team.

Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. 

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Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

US and Puerto Rico Residents Only

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.